Posted April 20, 2010 by cgseo under under
Pay-Per-Click WebProNews has been producing online videos for years now, but we recently started doing the real-time live video thing, so this subject hits close to home for us. We quickly learned that the difference between live and produced videos is quite great. While at SXSW last month, we spoke with Wayne Sutton who spoke on a panel about real-time video blogging. In the first part of the video (this is the produced version of a video we did stream live at the time), Sutton discusses geo-location for business opportunities, which is a great subject in itself, but the video stuff begins around the 2:40 mark. More WebProNews Videos Following are a combination of tips from Wayne in the above clip and some of our own. 8 Tips for Real-Time Video Blogging 1. It’s less about quality, and more about opportunity Quality is good, and it’s certainly worth focusing on and improving upon when possible, but the fact of the matter is that live streaming gives you opportunities to break stories or get exclusive coverage you may otherwise not be able to get. At times this may be at the cost of other production elements. The on-the-fly approach doesn’t always give you time to include aspects you might otherwise include. That said, you can always go back and look at your coverage and analyze how it looks. Look for things you can do better and address them next time if possible. This leads us to the 2nd tip. 2. Improve Upon the quality of what you can control.
Tags: business opportunities, fact of the matter, fly, geo, intro and outro, intros, production elements, quality, real time, real time video, Review and Story, time, tips, video, Videos
Posted March 8, 2010 by cgseo under under
Pay-Per-Click Has it ever occurred to you that you may have keywords on your site that are misleading to search engines? Or that you need to take a look at all of the keywords you are trying to rank for, and think about the different meanings and contexts that those could be taken in that are unrelated to your actual product, and then eliminate other seemingly unrelated words that to a search engine could be misconstrued as an indication of one of those other contexts? At SMX West last week, WebProNews sat down with Bruce Clay of Internet Marketing firm Bruce Clay, Inc . who made some interesting points about understanding searcher behavior, intent-based search, and how that should affect keyword research. Note: We talked to Bruce about quite a few search-related topics, but this subject is focused on more toward the end of the video (about 20 minutes in). Clay talks about Google delivering more personalization in search results, taking into consideration things like how prior queries influence future queries. “Ranking is going to be less of a measurement,” he says. “We’re going to be focused on more the traffic.” “When I decide I’m selling a hammer, I have to actively go out of my way not to have certain things appear in my site, because the search engines could be confused about what I’m talking about….I don’t mean the Armand Hammer Art Museum at UCLA. I don’t mean a bowling ball…you know, the things that show up for hammer are all over the board,” says Clay. “One of the things that I think is important, and that we’ve been working on is how do we actually do keyword research without knowing the behavioral aspects our personas that are actually going for our product? You have to understand personas now a little bit better – what kinds of things are they likely to search on, in sequence – before they type in hammer…so if they’re on an arts and crafts site, and then they type in hammer, I ought to understand that behavior in sequence, so that I can better do my keyword research and determine how I’m gonna put the words on my page. I don’t see a lot of people even thinking that way.” Personalized search is nothing new. Google’s been personalizing search results for some time, based on various indicators, and it appears that Google is looking for more ways to deliver users a personalized experience ( whether they want that or not ). Between personalized search and other sources of information infiltrating search results pages, traditional SEO is becoming harder to accomplish, and Bruce says, even ineffective. That’s why it may become increasingly important to focus on relevant elements of the SERP for queries you hope to be found for.
Tags: behavioral aspects, Bruce Clay, Internet Marketing, internet marketing firm, little bit, queries, search engine, SEO, ucla, video
Posted March 5, 2010 by cgseo under under
Pay-Per-Click YouTube has changed the default size for embedded videos. By default they’re getting bigger at either 480×385 for a 4:3 video, or 640×385 for a 16:9 video. YouTube says it went with these sizes, because they will give most viewers the best viewing experience because they better match current video encoding sizes. “A video’s life on YouTube is just the beginning; embedding gives it a life off of the site. Just look at your favorite blogger and they’re likely to be embedding YouTube content in their posts,” says YouTube Senior Web Developer Geoff Stearns. “In fact, almost every popular video on the site is first made famous by embeds on the Web. That number can be as high as 50% of views in the first 48 hours, kicking off a great cycle.” “When using the ‘Play in HD’ option, it’s best to embed the player at a very large size (at least 1280×745) in order to accommodate the large size of the video,” says Stearns. “If you play HD video in a small player, the user’s computer will have to scale down the video to fit within the player, costing the user extra CPU cycles and bandwidth, which may result in choppy playback. It’s always best to play the video size that best fits the size of the video player. And if you want even better performance when watching HD content, you can choose to watch it in full-screen.” When users click the embed code, on a video page, they will be able to choose the following for the video player: – The color and size – Whether or not to include related videos – Whether or not to display the player border – Whether or not to play in HD by default — triggers video resolutions of 1280×720 (720p) or 1920×1080 (1080p) This week YouTube also expanded its auto-captioning program. This is a tool
Tags: 720p, cpu cycles, life-on-youtube, Nbsp, player, text algorithms, user, video, video player, video size
Posted March 3, 2010 by cgseo under under
Pay-Per-Click Google’s director of research Peter Norvig is talking at SMX
Tags: chile earthquake, earth engine, earthquake data, Life, Peter Norvig, rain forest, street, tools, video, web scale
Posted February 24, 2010 by cgseo under under
Pay-Per-Click As you might imagine, conversations tend to be more productive and enjoyable when they’re not interrupted and cut short all the time.
Tags: advanced features, compatibility, from-increased, google talk, macs, mikael, mikael-drugge, respects, Review and Story, Search, software engineers, time, video, voice