Posted March 10, 2010 by cgseo under under
Pay-Per-Click With the 2010 NCAA Men’s Basketball Tournament starting next week (March 16), it’s no surprise the majority (83%) of fans will watch coverage on television, while 44 percent will go online and 10 percent will use a mobile device, according to a new survey by Unicast. Among those planning to follow the tournament online or on a mobile device, a majority will visit ESPN.com (69%). Other branded popular sports sites fans plan to visit include Yahoo Sports (42%), Fox (24%), CBS (29%), and AOL (17%). More than a quarter of fans following the tournament (26%) will visit NCAA.com, while 17 percent will type in the URL for their favorite team. Fans will also gather information on the tournament via search engines (22%), social networks (18%), or newspaper/magazine sites (20%). “On the heels of the extensive online coverage of the Winter Olympics in Vancouver, the NCAA Men’s Basketball Tournament offers online publishers another premium sporting event that will generate high traffic from consumers looking to follow the tournament outside their living rooms,” said Bryan Hjelm, VP of Marketing for Unicast . “Digital innovations like iPhone apps, online bracket tools and streaming video are bringing basketball fever to a growing online audience of fans. “Sites like ESPN.com and Yahoo! Sports will dominate traffic due to their inherent sports fan user base, which make them prime real estate this month for marketers targeting the typical visitor – men aged 18 to 35.” The most popular online activities for those following March Madness include:
Tags: AOL, march madness, marketing, NCAA, Review and Story, Social Networks, Technology, unicast, vancouver, yahoo
Posted March 1, 2010 by cgseo under under
Pay-Per-Click A while back, WebProNews had a conversation with RateItAll President Lawrence Coburn about how the long tail of search is getting more competitive. Companies like AOL and Demand Media are working on dominating long tail searches with content across a broad scope of article subject matter. We had another conversation with another company that is doing this, called Suite101 , which is placing an increased amount of emphasis on SEO to up the competition in this space even more. Suite101 President and CEO Peter Berger took a break from Olympics mania in Vancouver (home of the company’s headquarters) to tell us about it. “Making sure well-written articles get found online involves continuous hard work and search engine knowledge,” says Berger. “We know that in order to help our writers get their stories found, we need to increase our expertise in the area of search.” That’s why the company just hired search strategist Aaron Bradley as its SEO Director to implement new SEO tactics across its articles. Berger tells WebProNews Suite101 attracts over 25 million unique monthly visitors. The company’s revenue comes from advertising – mainly AdSense, but other networks have been integrated as well. They don’t charge writers fees, but they have a strict submission process. Only 20% of writers are accepted, with 80% being turned away. Writers are required to submit work samples and resumes before being accepted. The first article must be submitted before it goes live, but after that, articles go live and are then reviewed by editors. Berger says “quality is key,” and is the reason he doesn’t seem too worried about competition from big name brands like AOL. That, and he says most writers want to write for numerous publications, so even if a writer does work for AOL, there’s a good chance they’ll submit to Suite101 as well. Presumably Berger is hoping the hiring of Bradley will help with the competition in terms of search engine traffic, the company’s biggest traffic source (though they do see spikes from social media as well). One writer for Suite101 achieved a monthly earnings record of $5,000 for articles published at the site, which splits revenue with its writers. It will be interesting to see how quickly that record is surpassed with the company’s new SEO efforts. Naturally, the more quality articles the site is able to obtain, the more content it will have out there in the search engines, and if their SEO efforts are as effective as they hope, they will be getting a lot more eyeballs and clicks on their ads. Berger thinks writers like Suite101 because it’s the “closest” they can et to “actual professional editors in a lot of cases. Quality, he says, is the “key differentiator” between Suite101 and its competitors.
Tags: content, networks, olympics, peter berger, Review and Story, Search, vancouver
Posted February 25, 2010 by cgseo under under
Pay-Per-Click Update: Tragically, Koenig’s body was found in Stanley Park in Vancouver. His father Walter Koenig reportedly said in a press conference, “Our son took his own life. He was obviously in a lot of pain.” More here . Original Article: Andrew Koenig, an actor best known for portraying Kirk Cameron’s best friend “Boner” on the 80s sitcom Growing Pains has gone missing, and his family is using the web to try and find him. The family’s efforts begin at Andrew’s father’s website at WalterKoneigSite.com , which details Andrew’s last known whereabouts and the efforts the family is taking to try and locate him. Here is what he looked like on “Growing Pains”: Here is a more current photo provided on the site: “Andrew has been an activist his entire life and most recently has been working on behalf of the people of Burma, and was arrested during the 2008 Rose Bowl parade for protesting American involvement in China’s Olympics,” it says on the site. “Andrew was suffering from depression at the time of his disappearance. The last time the Koenigs heard from Andrew by phone was on February 9. His cell phone is turned off and the last time his phone received a text was on February 16 in Vancouver.” It goes on to explain that on February 16, Walter got a letter from his son, which left him “concerned,” due to its “despondent tone.” The site says it’s not believed that any specific incident prompted the disappearance, adding that drugs were not an issue. Contact information for the Vancouver detective on the case is provided at the site . Andrew appears to have a Facebook profile with over 500 friends, though it’s hard to say with certainty that it’s legitimate ( update:
Tags: detective, disappearance, entertainment, missing persons, olympics, people of burma, sitcom, Social Media, vancouver
Posted February 19, 2010 by cgseo under under
Pay-Per-Click Yahoo Sports said today traffic to its site during the Winter Olympics has soared, beating out both NBCOlympics.com and ESPN.com. According to comScore, Yahoo’s Winter Games coverage attracted 9.3 million unique visitors, more than NBC’s Olympics site (7.6 million unique visitors) and ESPN (8.4 million unique visitors). Yahoo Sports attracted over 17.5 million unique visitors over the week, more than double the visitors to its nearest competitors. Meanwhile, NCBOlympics.com on MSN has generated more than 177.4 million page views, 414 percent more than the nearest competitor, according to comScore. NBC says visitors to its Olympic site spent more time and viewed more pages than visitors to Yahoo’s Olympic site. On average, visitors to NBCOlympics.com spent 8.2 minutes per visit, 64 percent more than the five minute average for Yahoo users; and visitors to NBCOlympics.com on MSN averaged 27.5 pages per visit, more than seven times the 3.8 average pages per visitor for Yahoo. While NBCOlympics.com leads in pages views and time spent, and Yahoo Sports leads in unique visitors, there is little doubt that the Winter Olympics have been good for both properties.
Tags: 177-4-million, attracted-over, over-the-week, sports, unique visitors, vancouver, winter, Winter Games, yahoo
Posted February 17, 2010 by cgseo under under
Pay-Per-Click Update:
Tags: british, Facebook, google earth, google google, light beams, models range, street, tweets, Twitter, vancouver