Posted April 20, 2010 by cgseo under under
Pay-Per-Click It seems like Facebook is controlling more and more of users’ online time, and that doesn’t appear to be on pace to change anytime soon. Facebook is already on the path to controlling more content, online retail, and online identification , and who knows what all announcements we’ll see come out of the company’s F8 developer conference this week? To what extent Facebook will dominate these aspects of our web use (it’s grown a great deal in search too by the way) is yet to be seen, but the point is, Facebook is giving users a lot more reasons to use it, and in some cases it’s not really even a conscious decision. See the recent South Park episode for a good illustration about how Facebook continues to suck more people in. Facebook is where the people are online. How important is Facebook to your online business? Share your thoughts here . We’ve written several times recently about Facebook’s role in e-commerce . WebProNews spoke with Christian Taylor CEO of Payvment , which has been offering a Facebook storefront application to retailers since the beginning of November, and is now giving them a way to get people more interested in buying from them. It’s simple really – if a Facebook user comes across one of the retailers utilizing Payvment, they will be able to get discounts on merchandise for becoming a fan. That ought to drive some interest in Facebook e-commerce and user engagement with retail brands. “As Facebook’s F8 conference approaches, many companies still wonder how they can transform Facebook from a “soft” relationship and marketing tool to something that will actually have an effect on their company’s bottom line.
Tags: credit-card, Extent, illustration, online, person, point, relationship marketing, retailers, Review and Story, several times, Social Media, South Park, user
Posted April 19, 2010 by cgseo under under
Pay-Per-Click We’ve written several times recently about Facebook’s role in e-commerce . WebProNews spoke with Christian Taylor CEO of Payvment , which has been offering a Facebook storefront application to retailers since the beginning of November, and is now giving them a way to get people more interested in buying from them. It’s simple really – if a Facebook user comes across one of the retailers utilizing Payvment, they will be able to get discounts on merchandise for becoming a fan. That ought to drive some interest in Facebook e-commerce and user engagement with retail brands. “As Facebook’s F8 conference approaches, many companies still wonder how they can transform Facebook from a “soft” relationship and marketing tool to something that will actually have an effect on their company’s bottom line.
Tags: ceo, checkout, credits, e commerce solution, Facebook, Friends, likely-facebook, Nbsp, Review and Story, rights, Social Media, user, Webpronews
Posted April 9, 2010 by cgseo under under
Pay-Per-Click This week, among other things, Apple unleashed its new mobile advertising platform called iAd. This is based on the company’s acquisition of the mobile ad platform Quattro earlier this year. iAd is seen as a direct competitor to AdMob, which Google is still in the process of trying to acquire (the announcement was made in November), and Steve Jobs has even said Apple tried to acquire itself. The AdMob deal has been under scrutiny from the Federal Trade Commission , to determine if it would reduce competition in mobile advertising. Seeing as how Apple has now unveiled its own direct competitor, one would think that it would help Google’s case for getting its AdMob deal done. If so, perhaps it
Tags: admob, apps, clients, creative agencies, federal trade commission, havas, industry, iPhone, mobile, silicon alley, user, work
Posted March 29, 2010 by cgseo under under
Pay-Per-Click Internet Broadcasting has introduced a new collapsible ad unit it calls the “IB Hover Ad”, aimed at giving online advertisers more visibility while allowing for user control. The hover ad is anchored to the bottom of a user’s browser, with an above the fold presence even when the user scrolls up and down a Web page.
Tags: above-the-fold, aimed-at-giving, clients, Hover, lebow, media-at-post, Review and Story, testing-the-new, user
Posted March 26, 2010 by cgseo under under
Pay-Per-Click The FTC guidelines regarding endorsements and testimonials that were updated in December have been the cause of a lot of concern and confusion among the industry, and this continues to do this day. A lot of the confusion has been around how the guidelines apply to social media use. I sat in on a session at SXSW recently that featured FTC lawyer, Mary Engle, and had an audience comprised of a nice mix of bloggers, advertisers, lawyers, social media marketers, and people from some big-name companies. A common theme among audience participants was concern about being able to comply with the guidelines, when employee social media use is basically out of the company’s control. For example, if an employee posts a status update on their personal account in their own free time, and happens to mention how great one of the company’s products is, without disclosing that they are an employee, how does a company control this? Who is liable? Engle says the individual has some responsibility, but in terms of where the FTC is looking, it’s at the company. The FTC’s stance is essentially that companies should have a clear policy in place that advises against such a practice. Based on the discussion from this panel, the FTC realizes that companies can’t completely control employee behavior, but as long as they have such a policy, and that is clearly laid out, the company will not likely get into trouble for this. However, companies are encouraged to take necessary action when such behavior is discovered. “If part of their job is to be out there in social media, than you should absolutely identify yourself. It has to be where the user can see it,” says Engle. “The reader needs to see it.” Sidenote: WebProNews also interviewed Jordan Mitchell of the Rubicon Project , who had some other things to say about the FTC guidelines: The intent of the SXSW session was to be very causal, and to clarify what the guidelines mean, and clear up as much confusion as possible. In some ways, it was probably successful, but in others, there seemed to be a fair amount of confusion remaining, simply because there is so much gray area around the guidelines, a fact the FTC openly admits. “We try to pick black and white examples, recognizing there’s a lot of gray in between, which is always the case…In the real world, there’s lots of things in the middle, that we’re not in a position to offer guidelines on.” says Engle. To make a long story short, a lot of the answers to audience questions regarding the guidelines were answered with a resounding, “It depends…”
Tags: Advertising, answers, employee behavior, free time, ftc guidelines, guidelines, Jordan, jordan-mitchell, People, personal, rubicon-project, testimonials, user