Posted April 1, 2010 by cgseo under under
Pay-Per-Click Microsites are commonly used by brands in online marketing. Dynamic Logic , a firm that evaluates the effectiveness of branded microsites, says that 7.8% of people become aware of a campaign’s message who otherwise would not have, when there is a microsite involved. WebProNews spoke with Michelle Eule, Managing Director for Dynamic Logic’s research application AdIndex , about this and other recent findings regarding microsite effectiveness. Microsite Effectiveness I wondered if that particular finding couldn’t be construed as a call to improve a campaign’s message overall, if its message isn’t clear before the customer views the microsite.
Tags: Advertising, consumer awareness, customer, display ads, drive traffic, dynamic logic, effectiveness, eule, real estate, research application, time
Posted March 31, 2010 by cgseo under under
Pay-Per-Click Google has launched a new site to showcase its latest innovations in advertising. It’s called, appropriately, Google Ad Innovations . “The principle behind the advertising products we build at Google is simple: ads are information,” says Vice President, Product Management Susan Wojcicki. “But the type of information that ads provide is getting more varied and inventive all the time, and as a result ads are getting more interesting, social and useful.” Users can break Google’s offerings down by search, display, mobile, measurement, and all features. Under search, you can find more info about product listing ads, search funnels, and location extensions with multiple addresses. Under display, you can find stuff about remarketing, the YouTube video targeting tool, the ad creation marketplace, above the fold advertising, and YouTube Insights for Audience. Under mobile, you’ll find info about click to call phone extensions. In measurement, you’ll see search funnels again, and analytics intelligence. Under each offering, users will find info about the product’s status (such as if it is in limited beta for example), what it does, and why you’d use it, as well as a video demo. “As advertising evolves, we want to build the tools that make it possible for marketers to connect with customers in meaningful, creative ways,” says Wojcicki. “We’ve found that the best way to do that is to focus on the user, test new approaches regularly and listen closely to the feedback of the advertisers using our products.” Google will regularly add tools and features to the site, so this may be one to bookmark if you’re a Google advertiser.
Tags: Advertising, advertising products, insights, marketers, measurement, principle, time, tools
Posted March 31, 2010 by cgseo under under
Pay-Per-Click Popular Twilight author Stephenie Meyer said on her website her next book “The Short Second Life of Bree Tanner” will be available as both a physical book and online. The book will be available for purchase in bookstores on Saturday, June 5 in hardcover for $13.99 and free online starting at noon on June 7 until July 5 at www.breetanner.com . “I’m as surprised as anyone about this novella,” said Meyer. “When I began working on it in 2005, it was simply an exercise to help me examine the other side of Eclipse, which I was editing at the time.” “I thought it might end up as a short story that I could include on my website . Then, when work started on The Twilight Saga: The Official Guide, I thought the Guide would be a good fit for my Bree story. However, the story grew longer than I anticipated, until it was too long to fit into the Guide.” Meyer said she wanted to give the book away for free online as a special gift to her fans. “I’d always considered The Short Second Life of Bree Tanner as something for the fans,” said Meyer. “They have been so supportive of all things Twilight.” One dollar for each book sold in the U.S. will be donated to the American Red Cross. Those who access the book online will be asked to a make a donation to the charity. “I have been moved by the generous outpouring of support for the recent crises in Haiti and Chile,” said Meyer. “I am glad that sales of this book will support the American Red Cross with their amazing efforts abroad.”
Tags: access-the-book, book, Charity, Chile, fans, Guide, Haiti, official-guide, Review and Story, short-second, stephenie meyer, Technology, time, Twilight, twilight-saga
Posted March 29, 2010 by cgseo under under
Pay-Per-Click Every year in March I make my annual trek to Austin to be part of the South By Southwest Interactive show, one of the biggest gatherings of people working in all aspects of the web in the world. For those who have been, they might describe the event as a simultaneous assault of information, networking and back to back parties. It has become the Everest of social media events, and in my fourth year of attending I realized that there are techniques for surviving a large event that I have been using and adding to each year. Here’s my list of the top 5 lessons that I would share to help anyone survive SXSW or any other large conference they may find themselves attending: High-res Photo Note Taking – One of the tough things about a big event (aside from choosing which sessions to attend) is how to best take notes to bring information back to your internal colleagues who didn’t attend the event, or publish your own take on the sessions. A technique I have started using is taking high-res photos of key slides from presenters. It takes just a second, and it’s the easiest form of note taking as the slide becomes a reminder of a key point to write about later. To augment, sometimes I will also think of taking notes in terms of Twitter posts (140 character max). That format forces you to just focus on the key points of a session instead of just trying to capture everything a speaker says. Brochure Collecting – At an event like SXSW, there are lots of sites and new innovations that are interesting and worth looking at … but time is limited at the event. Instead of trying to write down every URL, I collect their brochures or postcards and save them. That way I have a visual reminder to check out a particular site later when I am back in the office and have a free moment. Last year after SXSW, it took me a few months to get through looking at all the sites I found interesting – but I had a constant reminder of those sites through the stack of postcards and brochures and it helped me to stay organized. Plan B Sessions – Your time is valuable and at a large conference usually you will be drawn in multiple directions. At SXSW a common complaint is that for every timeslot there are several sessions that you might be interested in seeing. Ultimately, you need to pick one, but my long time advice for attendees of a conference like this has been that if you find a session is not useful after the first 10 or 15 minutes, you should feel empowered to leave and go to your “plan B session.” For every time you go to a session, you should always have a second option – just in case. That way you can maximize your time and what you learn from the event, and be flexible enough to correct a mistake without wasting an entire hour (or more). Influencer Tracking – When you are not necessarily connected to every event or happening at an event, it can be tough to know what you might be missing. One useful way to track the events that you may want to be part of is by creating your own short list of people who you know will be attending all the best events. If they are active social media users (as they tend to be at an event like SXSW), you can see where they are headed and mirror some of your own choices of where to go based on this information. Even if they are not active with social media, this technique can work by talking to them or others to see where they will going. Eating Left Handed – As promised in the title of this post, the last tip is about eating left handed. Chances are, you just spent a good part of the day shaking people’s hands and accumulating some kind of unwanted germs (no offense to the people you met, but facts are facts). We should all get more diligent about using that hand sanitizing stuff – but if you are like me and usually forget to do it, a good technique to teach yourself is to always eat left handed (ie – with your “non-shaking hand”). For those big event or SXSW veterans, feel free to suggest some other tips to help someone survive at a large conference in the comments … they might help me survive the last day of SXSW too! Comments
Tags: collecting, event, gatherings, high res photo, key point, office, photo, postcards, sxsw, time
Posted March 29, 2010 by cgseo under under
Pay-Per-Click Google’s poised for another quantifiable growth spurt, this time in Japan.
Tags: googleplex, growth spurt, interesting, japan, Search, time, time in japan, yahoo, yoshinori