Newspaper Websites See Record Traffic

U.S. newspaper companies drove record traffic to their websites in the first quarter of 2010, attracting 74.4 million unique visitors per month on average or 37 percent of all Internet users, according to a new report from Nielsen Online released by the Newspaper Association of America. The new record follows the solid audience newspapers delivered in last year’s fourth quarter, with newspaper websites attracting an average of 72 million unique visitors per month during that period. The report also found newspaper website users generated more than 3.2 billion page views during the first quarter, spending more than 2.3 billion minutes browsing the sites. “Newspaper publishers continue to experiment with aggressive new business models, leveraging trustworthy and robust content to attract large audiences to their digital properties month after month,” said NAA President and CEO John F. Sturm. “As the economic outlook begins to improve, our industry will continue to shape its own future with digital products and services that grow audience and offer maximum value to advertisers.” The Nielsen Online figures reflect recent data from comScore indication consumers consider local newspaper websites to be the most trusted source of online advertising, with ads that are perceived to be the most credible and relevant to them. The study also found consumers consider local newspaper websites to be the top source for local information.

Tags: business models, digital, figures-reflect, first quarter, industry, neilsen online, Newspaper, newspaper websites, nielsen-online, Online Advertising, record traffic, solid-audience, Technology

Commerce Department Examining Internet Privacy

U.S. Commerce Secretary Gary Locke has introduced an initiative aimed at gathering public input and reviewing the connection between privacy policy and innovation in the Internet economy. Locke also announced the formation of an Internet Policy Task Force to identify public policy and operational issues impacting the private sector’s ability to realize the potential for economic growth and job creation via the Internet. “Because of the vital role the Internet plays in driving innovation throughout the economy, the Department has made it a top priority to ensure that the Internet remains open for innovation while promoting an environment respectful of individual privacy expectations,” Locke said. “In these difficult economic times, nothing is more important to American prosperity than jumpstarting our engine of innovation.” Through a Notice of Inquiry (NOI), the Commerce Department is asking for public comment from companies, academics and consumers to weigh in on whether current privacy laws serve consumers interests. The Task Force is made up of staff members from the National Telecommunications and Information Administration (NTIA), the International Trade Administration (ITA), the National Institute of Standards and Technology (NIST) and the Patent and Trademark Office (PTO), and will be coordinated through the Commerce Department’s Office of Policy and Strategic Planning, which reports to the Secretary. In addition to privacy and innovation, the Internet Policy Task Force will examine cyber security, online copyright protection and international barriers to moving data around the globe, and the ability of entrepreneurs, and small- and medium-sized businesses to expand their operations via the Internet. The Department will hold a public meeting May 7 to discuss privacy policy. After reviewing comments, the Department will release a report about managing domestic privacy policy.

Tags: cyber security, internet policy, job creation, operational issues, Review and Story, secretary, Technology, trademark, whether-current

Teen Texting Sees Sharp Increase

Cell-phone texting has become the preferred form of basic communication between teens and their friends, according to a new report from the Pew Internet & American Life Project. Daily text messaging among teens has increased in the past 18 months from 38 percent of teens texting friends daily in 2008, to 54 percent of teens texting daily in 2009. The average teen sends and receives 50 or more messages per day, or 1,500 per month. Boys typically send and receive 30 texts a day while girls send and receive 80 messages per day. Older girls are the most active texters, with 14-17 year old girls sending 100 or more messages a day or more than 3,000 texts a month. While many teens are avid texters, a small number are not. One-fifth of teen texters (22%) send and receive just 1-10 texts a day or 30-300 a month. “The widespread availability of unlimited texting plans has transformed communication patterns of American teens, many of whom now conduct substantial portions of their daily conversations with their friends via texting,” said Amanda Lenhart, Senior Researcher at the Pew Research Center’s Internet & American Life Project and a co-author on the report. “But what’s important to remember here is that this is a shift in the location and style of teens’ communication with friends, not necessarily a radical change or expansion of it.” The survey found 75 percent of those ages 12-17 now have cell phones, up from 45 percent in 2004. These cell phone users place calls on their phone much less often than texting. On average tens make about five calls per day on cells. They still to prefer to deal with their parents by calling them instead of texting them. Pew also found teens uses their cells for a variety of activities besides texting and talking including:

Tags: 17 year old girls, cell phone texting, co author, communication patterns, Friends, Internet, pew internet, pew research center, play music, project, substantial portions, Technology, texters

U.K. Leads Europe In Mobile Mapping Usage

The use of mobile mapping and direction services in Europe in the past year has jumped 68 percent, according to a new analysis from comScore. In February, more than 21 million mobile users in the EU5 countries (U.K., France, Germany, Spain and Italy) used their mobile handsets for navigation. The highest growth among EU5 countries was in the UK, with an 86 percent increase to 5.7 million mobile map users. Italy ranked second fro mobile mapping and direction services with 4.9 million users, but had the least growth (53%) compared to a year ago. Germany landed in the third spot with 3.9 million mobile map users, followed closely by France (3.5 million) and Spain (3.1 million). Among those who accessed maps via their mobile devices, most (68.2%) accessed those services in a car or other vehicle.

Tags: comScore, Europe, France, incidence, location, mobile, mobile handsets, mobile mapping, Review and Story, Spain, such-as-mobile, superior-speed, Technology

Would Google Archive the Web Like It’s Doing Twitter?

Google has l aunched a very interesting new search option , with its Twitter archive. What this does is let users search for a topic, and look at all available tweets about that topic in chronological order. If you want to see tweets about President Obama for example, you can do so by going to any year, month, or day and seeing what was said about him on Twitter. Google can do this since it has access to Twitter’s info, which allows Google to index its real-time Twitter results. A Google spokesperson tells WebProNews it would be possible to do something similar with other sites through PuSH. To me, while this is an interesting way of searching Twitter (in fact, I called it what Twtiter search should be ), it gets even more interesting if you consider that Google is developing a system for sites to push content to Google in real-time, via PubSubHubbub (or PuSH). Google’s Matt Cutts spoke with WebProNews about potential PuSH integration recently (read about it more here ): Will Google make it an option to browse entire archives of sites in a similar fashion to what it is doing with Twitter? This could be a quite useful feature, and it would certainly fall along the lines of “organizing the world’s information.” Let’s say I remember reading a New York Times article several months back that I’d like to reference in one of my own articles, but I can’t remember what it was called exactly, and I have a hard time finding it through a traditional web search. Being able to drill down into the archives in this way could make the search process much more helpful – a better user experience. Of course most content sites have their own search features (sometimes even provided by Google), and you could try using that, but quite frankly these site search features aren’t always that great. In fact, they’re very often terrible. Google knows search, and it is still the most dominant search destination. It would make a ton of sense for such an option to be available. I reached out to Google to see if this was a potential option. “The scenario described is indeed possible but we don’t have anything to announce today,” a Google spokesperson tells me. To be clear, when he says “possible,” he’s referring to the technology making such a scenario possible. As he said, there’s no announcement, and this may not even be on Google’s list of things to do. But, you never know.

Tags: archives, chronological order, google labs, new york times, obama, Search, search option, Technology, user experience, york times article