Posted March 23, 2010 by cgseo under under
Pay-Per-Click After a tough 2009, the majority of small businesses have high hopes of emerging from the sales doldrums in 2010. Some 86% of small business owners expect 2010 revenues to be equal to or higher than 2009 figures, according to research firm Ad-Ology . However, despite that glimmer of confidence, most small business owners don’t plan to increase their marketing budgets in the near term. In a November 2009 survey of small business owners called the Merchant Confidence Index , 48% of respondents said they expect their marketing expenditures to remain stable over the next three months, while just 27% expected to increase marketing spend. Just because you don’t have a lot of extra money to spend on marketing and advertising doesn’t mean you have to sit back and hope for the best in 2010. In fact, there are many free online marketing methods small businesses can use to connect with potential customers. Below are eight proven marketing strategies you can use to boost customer acquisition and increase sales in 2010 – which will cost you only your time. 1.
Tags: business, free online marketing, local business center, marketing strategies, marketing tips, online, sales, Search, small business, Videos, youtube
Posted March 22, 2010 by cgseo under under
Pay-Per-Click Google’s followed through on its promise to promote free speech in China, as Chinese citizens who attempt to conduct searches on Google.cn today will not encounter censored results.
Tags: Amp, China, chinese citizens, David Drummond, employees, executives, free speech, new approach, sales, sales presence, sensible solution, though-the-size, through-on-its, United States, work in china
Posted March 17, 2010 by cgseo under under
Pay-Per-Click In marketing, there are two main categories: Push Marketing, and Pull Marketing. Push Marketing , also known as “interruption marketing,” is basically when you force your marketing message upon potential clients when they’re in the middle of doing something such as driving a car, surfing the web, or just spending time with friends or family. While they’re doing something else, you push your message in front of them. Tactics of Push Marketing include: Flyers Banner ads on websites Classifieds Cold calling Radio spots Of course, all of these tactics are just adding to the cacophony of information that people in our culture deal with on a daily basis. There are constantly ads screaming at us to “BUY! BUY! BUY!” along with cold callers always trying to push their sales onto us. Personally, I get tired just thinking about it. These days, given that we face so much unpleasant push marketing on a daily basis, most people habitually tune it out. It becomes useless background noise that we don’t even pay attention to. That’s why push marketing is nowhere near as effective as pull marketing. Pull Marketing consists of marketing tactics in which you get your message out in front of potential clients who are ACTIVELY SEEKING the products or services you offer. They’re already looking for the types of information you can supply them through you’re marketing strategies, and this gives you the opportunity to present yourself as the person to solve their problems and meet their needs. For instance, they’re actively searching for, say, a personal trainer, a massage therapist, an accountant, or whatever it is your business does, and there you are. Some of the most common pull marketing tactics include: Search engine optimization Pay-per-click marketing Social media sites Newsletters Tradeshows Public speaking Blogging Strategic networking In general, there’s a lower return on investment associated with push marketing. Push marketers tend to get fewer clients for every dollar they spend on their efforts. All in all, push marketing costs more and requires more effort. Pull marketing, on the other hand, is very targeted. It gets your message in front of your ideal clients, and it presents your business as the solution to problems that people are actively seeking help with. That’s why pull marketing has such a high conversion rate. It attracts more clients, and it takes much less effort.
Tags: accountant, becomes-useless, business, culture, daily basis, doing-something, flyers, marketing strategies, opportunity, push marketing, Review and Story, sales, spending time