Don’t be surprised if more YouTube-sourced content starts to appear on news sites and in televised news programs.
Tags: always-willing, Citizen, clips videos, mobile, Review and Story, televised-news, youtube, youtube direct
Now that most of the web is scrambling to get like buttons and/or recommend buttons on their sites, there is going to be more “liking” and “recommending” on Facebook than ever before. While users may like or recommend a piece of content, that does not necessarily mean they like or recommend what that piece of content is about. Users don’t have a choice how this is displayed on their Facebook profiles, and while common sense can ordinarily separate intent of a “like” from the words on the screen, it can still lead to some inappropriate messages: In these examples, I don’t necessarily like that Corey Haim died and ended up on FamousDead. I don’t necessarily like that a Blippy user’s credit card number was found in Google again, and I don’t necessarily recommend popping pills as a way to boost brain power. You can also get generalizations like, “Chris likes Facebook Developers.” Just because I like Facebook’s developer channel doesn’t mean I like all Facebook developers. There may be a few I specifically don’t like, or even loathe. People have expressed concern for this in the past , but now that like and recommend buttons are all over the web, you’re going to see a lot more inappropriateness than ever before. It’s just something for publishers to be aware of (and users for that matter). Perhaps this is something to keep in mind with your titles. On a related note, lots of people have called for a dislike button for quite some time. There is even an unofficial Firefox extension for it, not to mention a Facebook group . I would imagine more than ever want to see that button now, although that would create a reputation management nightmare for brands.
Tags: corey haim, credit card number, credit-card, dislike-button, Facebook, generalizations, phrases, popping pills, Publishers, reputation management, Review and Story, words
Courtesy of Dell, it looks like Android will be paired with a couple of somewhat large and advanced devices in the near future.
Tags: appearance, athens, companies, connectivity, connectivity options, Dell, deployment, Greece, other-companies, photo-credit, Review and Story, roadmap, somewhat-large, tft displays
Wildfire Interactive has received $4.04MM in Series A funding lead by Summit Partners. Additional investors include Jeff Clavier, Aydin Senkut and Gary Vaynerchuk. CEO Victoria Ransom tells WebProNews, “To our knowledge, we are the first fbFund company to raise a multi-million dollar round.” fbFund is a $10M seed fund and joint venture partially run by Facebook. Wildfire is a company that offers social media marketing technology to businesses, to help them create branded campaigns like sweepstakes, contests, coupons, giveaways, quizzes, and virtual gift campaigns, and publish them simultaneously to Facebook pages, company websites (integrated with Facebook), and on Twitter. The company recently sparked some buzz with its “Facebook-safe” sweepstakes service for those who “run a business and know the value of promotional campaigns on Facebook but have been stopped by the logistics, legal aspects and costs,” as All Facebook’s Raj Dash puts it . “The timing couldn’t be better – we founded Wildfire around the time of the last f8 and now here we are just a few days after the 2010 f8 reaching another big milestone for our company!” Ransom says of the funding. Wildfire Founders Victoria Ransom and Alain Chuard “Since the last f8, we launched an easy-to-use social media marketing platform for brands, agencies and small businesses, reached profitability within 1 month of launching our product and won the fbFund twice,” she adds. “We serve thousands of companies and have powered tens of thousands of social media marketing campaigns. With today’s investment from Summit we’re confident that we’ll be able to reach new heights.” Now that Facebook is taking over the web, one would have to imagine that services such as those provided by Wildfire will be increasingly in demand.
Tags: aydin-senkut, Gary Vaynerchuk, gift campaigns, Interactive, knowledge, media marketing, ransom, Review and Story, serve-thousands, sweepstakes contests, time
The National Archives has launched a social media scavenger hunt to promote its new exhibit “Discovering the Civil War.” The social media campaign is launching on the National Archives main Facebook page at 12:00 p.m. EDT today. The scavenger hunt will take place across the National Archives’ social media sites, including over a dozen Facebook pages, Flickr, YouTube and Twitter. Participants who complete the scavenger hunt and submit their answers will be put into a raffle to win four “Discovering the Civil War” T-shirts from the National Archives gift shop. The free exhibit will open in Washington, D.C., on April 30 and run through September 6.
Tags: civil war, Facebook, flickr, media campaign, national archives, Nbsp, participants, raffle, Review and Story, scavenger hunt, the-scavenger, Twitter