Posted April 21, 2010 by cgseo under under
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Facebook doesn’t only want attendees of its F8 conference to see the keynote from CEO/Founder Mark Zuckerberg and Bret Taylor, Director of Product. They want anyone who wants to see it to be able to. That’s why the’ve provided a widget we can embed, so we’ve done just that. Come here at 1pm eastern/10am Pacific to watch what Facebook has to say. A representative for the company says Facebook will explore a variety of topics including new tools and techniques, business growth strategies and open technologies.
Tags: Amp, business-growth, closing-remarks, director, Facebook, product, Review and Story, Social Media, Social Networks, vice-president, zuckerberg
Posted April 19, 2010 by cgseo under under
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Storage solutions firm Seagate said today that it will allow users of its FreeAgent Theater+ HD media player to access content from Netflix, YouTube, vTuner and Mediafly. The new content offerings are available to existing FreeAgent Theater+ HD media player owners through a free, firmware update that can be downloaded from Seagate, and will be included in all future product shipments. The FreeAgent Theater+ HD media player allows users to view collections of photos, movies and music saved on a FreeAgent Go portable device or any other USB-connected storage device. “FreeAgent Theater+(TM) HD media player plays an important role in the evolution of how people are now enjoying digital media,” said Dave Mosley, executive vice president, Sales, Marketing and Product Line Management at Seagate . “We first envisioned this product as a way to move highly valued family photos and videos from the PC environment to the home entertainment center, but it has now become much more. The combination of access to local storage and streaming media playback with access to a wealth of online content makes the FreeAgent Theater+(TM) HD media player a valuable addition to modern home entertainment systems.”
Tags: agent-theater, content offerings, evolution, Management, marketing, media-player, mosley, netflix, playback with access, product, Seagate, seagate-netflix, storage solutions, vtuner, youtube
Posted March 30, 2010 by cgseo under under
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Boulder, Colorado-based social software developer Giveo has just introduced a new way for brands to get customers engaged with their charitable giving efforts. It’s called Crowdgiver, and lets the customers of charitable brands have a say in where the company is donating its money. WebProNews had a chat with CEO Ed Messman about the product, which was first launched in private beta about a month ago. Messman considers Crowdgiver a way to “engage a new generation” with charitable giving, due to its social nature. With Crowdgiver, Messman hopes to play a significant role in changing a huge marketplace that has been predominantly direct mail-based. He noted that the shift has already begun (as seen on a large scale with the disaster in Haiti earlier this year). Charitable giving is becoming more social and more are giving through texting, social media, and credit card/mobile transactions. You have to wonder how much of a role direct mail will continue to play in this space in a few more years, when compared to the convenience of these other methods. “I guarantee my nine year old boy is not going to be writing a check,” says Messman. Businesses who get involved with Crowdgiver get their own branded page on the Giveo domain where customers can engage with the charity options, vote, etc. The following screenshot will give you an idea of what it looks like. It would be customized, but you can see how Giveo’s platform is used. Businesses would have access to a dashboard with analytical information that general users will not see here. Giveo will also help businesses do targeted marketing for their Crowdgive initiatives with email lists, widgets for blogs and Facebook, etc. While Giveo is certainly happy to get larger brands involved, Crowdgive is aimed more at small and medium-sized businesses, who don’t necessarily have the resources for these large charity campaigns that the big corporations do. Messman notes a trend in cause marketing. Customers are often more enthusiastic about brands when they support a cause that they are interested in. Crowdgive has the potential to be quite effective for this reason, as it allows the customers themselves to get involved. This can help target the companies donations based on specific demographics and locations, which in turn could increase customer participation. “Relevance really drives engagement. Personalization drives engagement,” says Messman. The basic philosophy behind this product seems to be: if you’re going to donate your money to a cause in a way that markets your business, why not donate it to the cause most relevant to your customer base? That could be quite powerful for customer loyalty.
Tags: business, companies, corporations, customer loyalty, few more years, giveo, messman, money, private beta, product, Review and Story, screenshot
Posted March 10, 2010 by cgseo under under
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The significance of longtail keywords can be exemplified by thinking about the following two people:
Tags: business sense, database, ecommerce, Friends, good business, hdtv, internal, longtail, panasonic viera, product, Review and Story, spare time, writing
Posted March 8, 2010 by cgseo under under
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Google has launched a new Google Labs experiment called Public Data Explorer. The product takes large datasets and gives them a visual
Tags: data expert, Explorer, google labs, interface, journalists, large-datasets, product, public data explorer, tool