A science fair that’s been around since 1950 is about to become an even bigger deal thanks to Google.
Tags: agent, computer science, global society, international, international science, neighborhood, opportunity, renewable energy, scientific inquiry
Google Buzz, which still seems to be struggling to catch on with any sort of mainstream audience (or even a sizable niche one), has been given another opportunity to connect with people.
Tags: already-promote, apps, Buzz, development, Facebook, google apps, Google Buzz, google-reader, mainstream audience, Nbsp, opportunity, posts, product-manager, Review and Story, Twitter
Google Buzz should get another shot at life in a few months’ time.
Tags: enterprise, environments, google apps, Google Buzz, government agencies, initial-launch, kim hart, Nbsp, opportunity, social networking, the-enterprise, tool
In marketing, there are two main categories: Push Marketing, and Pull Marketing. Push Marketing , also known as “interruption marketing,” is basically when you force your marketing message upon potential clients when they’re in the middle of doing something such as driving a car, surfing the web, or just spending time with friends or family. While they’re doing something else, you push your message in front of them. Tactics of Push Marketing include: Flyers Banner ads on websites Classifieds Cold calling Radio spots Of course, all of these tactics are just adding to the cacophony of information that people in our culture deal with on a daily basis. There are constantly ads screaming at us to “BUY! BUY! BUY!” along with cold callers always trying to push their sales onto us. Personally, I get tired just thinking about it. These days, given that we face so much unpleasant push marketing on a daily basis, most people habitually tune it out. It becomes useless background noise that we don’t even pay attention to. That’s why push marketing is nowhere near as effective as pull marketing. Pull Marketing consists of marketing tactics in which you get your message out in front of potential clients who are ACTIVELY SEEKING the products or services you offer. They’re already looking for the types of information you can supply them through you’re marketing strategies, and this gives you the opportunity to present yourself as the person to solve their problems and meet their needs. For instance, they’re actively searching for, say, a personal trainer, a massage therapist, an accountant, or whatever it is your business does, and there you are. Some of the most common pull marketing tactics include: Search engine optimization Pay-per-click marketing Social media sites Newsletters Tradeshows Public speaking Blogging Strategic networking In general, there’s a lower return on investment associated with push marketing. Push marketers tend to get fewer clients for every dollar they spend on their efforts. All in all, push marketing costs more and requires more effort. Pull marketing, on the other hand, is very targeted. It gets your message in front of your ideal clients, and it presents your business as the solution to problems that people are actively seeking help with. That’s why pull marketing has such a high conversion rate. It attracts more clients, and it takes much less effort.
Tags: accountant, becomes-useless, business, culture, daily basis, doing-something, flyers, marketing strategies, opportunity, push marketing, Review and Story, sales, spending time
StumbleUpon has launched a new advertising system, which the company says helps cost-effectively deliver advertiser content to targeted audiences, while increasing the opportunity for content to go viral. StumbleUpon finds and recommends ad content it deems relevant to targeted audiences’ interested based on demographic and topic areas. StumbleUpon users by simple nature of the site choose the content topics of interest to them, and are delivered random content based on this). This makes for an interesting way of delivering ads. “With StumbleUpon Advertising, we’re solving the challenge of how advertisers can get more content that is relevant and impactful in front of their targeted audiences,” says StumbleUpon CEO and Founder Garrett Camp. “We are dedicated to providing the tools that help advertisers identify and reach their audiences, measure campaigns effectively and gain real-time user feedback.” “After testing the StumbleUpon Advertising system for eight months, we know it’s an extremely cost-effective way to drive qualified traffic and let the content speak for itself,” said Jason Clement, Director of Findability at Wieden + Kennedy. “Since StumbleUpon Advertising targets content to users based on their personal interests, we can be confident that our content is reaching the most receptive audience possible. And when an audience enjoys our content, the reward is a healthy amount of free, organic traffic.” “StumbleUpon Advertising makes it easy and cost-effective to deliver the right content to a new audience of our target users,” said Ben Tider, Assistant Director, Audience Development at Time Inc. Lifestyle Digital Group. “With streamlined campaign set-up and management, we can better optimize ads and recommend content based on the individual user. Because readers can self-identify the types of content we show them, they are more engaged and likely to share it with friends.” “StumbleUpon Advertising enables brand advertisers to serve up compelling content while users are searching or ‘stumbling’ around the Web,” said Josh Spear, Founding Partner of Undercurrent. “With StumbleUpon Ads, an advertiser’s content is not an interruption, but rather a fully integrated experience that affords an opportunity for additional exposure when audiences like or respond well to the content. It is comparable to a banner that becomes more cost efficient based on positive viewer feedback. The new user interface also greatly enhances the service by delivering advanced analytics and more detailed campaign management tools.” StumbleUpon claims to generate nearly 600 million recommendations per month for its community of almost 11 million members. Related: About a year ago, we interviewed StumbleUpon’s VP of Business Development about advertising on the site.
Tags: Advertising, clement director, digital, director, opportunity, personal interests, Review and Story, since-stumble, wieden kennedy