Posted April 26, 2010 by cgseo under under
Pay-Per-Click Yahoo announced a global partnership with Samsung today, which will see Yahoo services coming pre-installed on a variety of mobile devices from the manufacturer . The two companies have partnered since 2007, but that relationship is now being greatly expanded. “By making our most popular Yahoo! services available on Samsung mobile devices around the world, we’re providing consumers with personally relevant mobile Internet experiences that make it easy for them to stay connected to what’s important to them and explore the full potential of their device,” said David Ko, senior vice president, Audience, Mobile and Local for Yahoo!. “We’re thrilled to deepen our relationship with Samsung and look forward to continuing to drive the global adoption of mobile Internet services.” Dr. Ho Soo Lee, EVP, Media Solution Center, Samsung Electronics (L) and David Ko, SVP, Audience, Mobile and Local, North America, Yahoo! (R), sign strategic global partnership to pre-load Yahoo! services on tens of millions of Samsung devices. (Photo: Business Wire) Yahoo services that purchasers of Samsung devices may find include: – Yahoo Mail – Yahoo Messenger – Yahoo Contacts and Calendar – Yahoo Mobile Front Page – Yahoo Search – Flickr – Yahoo News – Yahoo finance – Yahoo Weather “We want to provide our customers with the best possible services designed to enhance their mobile experience,” said Kenny Lee, vice president of content planning at Samsung. “Our relationship with Yahoo! continues to grow and benefit our global consumer base, who wants access popular Yahoo! services from their Samsung phone.” While the announcement did not reveal specifically what devices that will come loaded with Yahoo services, it did say that it will include those running the Samsung bada and Android platforms.
Tags: business-wire, David Ko, Internet, mobile, mobile experience, north, relationship, samsung electronics, yahoo, yahoo services, yahoo weather, yahoo-contacts
Posted March 26, 2010 by cgseo under under
Pay-Per-Click The Search Engine Marketing Professional Organization (SEMPO) has shared the results of its annual State of Search Marketing Report. WebProNews talked about the findings with SEMPO’s outgoing president Sara Holoubek at the Search Engine Strategies conference in New York (more exclusive interviews from the conference can be viewed here ). Holoubek tell us that they had a record number of respondents this year. “Almost 1,500 people from across the globe in 68 countries answered the survey, she says. The report estimates that the North American search engine marketing industry will grow 14% from $14.6 billion in 2009 to $16.6 billion by the end of 2010. The report also indicates that measuring ROI is the biggest challenge facing marketers this year in all three key search tactics covered in the survey – SEO, paid search, and social media marketing. Additional findings include: – Around half the companies (49%) are reallocating budgets to search engine marketing from print advertising. More than a third (36%) are shifting money away from direct mail, and almost a quarter are moving budgets from conferences and exhibitions (24%) and web display advertising (23%). – The research highlights Google’s dominance as a search engine, with 97% of companies paying to advertise on Google AdWords. Nearly three quarters of companies (71%) pay to advertise on the Google search network while 56% use the Google content network (keyword targeted). – More than half of advertisers (56%) and agencies (62%) say that Google keywords have become more expensive over the last year. Meanwhile, only around a third of advertisers noted an increase in Yahoo (32%) and Bing (29%) keyword costs. – From a range of trends and marketplace developments, company respondents are most likely to say the personalization of search results is having an impact. Just under a third of companies (31%) say this is “highly significant,” and a further 44% say it is “significant.” Agency respondents felt the “rise of local search” was the most significant emerging trend with 38% saying this was “highly significant” with 47% labeling it as “significant.” SEMPOs findings suggest tha the rise of social media budgets, while still modest in comparison to EO and paid search, represent the “biggest opportunity” for search marketers in 2010.
Tags: AdWords, Conference, Google Search, north, outgoing president, Search, search engine strategies, search tactics, SEMPO, survey, yahoo
Posted March 25, 2010 by cgseo under under
Pay-Per-Click Symantec has a released a new report looking at the nature of industrial espionage and targeted attacks, a big issue right now, considering the whole Google/China situation . A representative for the firm tells WebPronews, “Further analysis of targeted attacks shows that the top five targeted roles are senior officials (VPs, Directors) and the individuals that receive the most targeted malware are responsible for foreign trade and defense policy, especially in relation to Asian countries.” The attacks frequently come from malicious emails sent in small volumes aimed at gaining access to sensitive corporate data. The report suggests that the majority of targeted malware sent this month originated in China. “While most of the emails containing targeted malware are sent from mail servers in the United States, analysis of the actual sender’s location shows that most targeted attacks come from China (28.2 percent), followed by Romania (21.1 percent) and the United States (13.8 percent),” Symantec says. Locations can be deceiving. “When considering the true location of the sender rather than the location of the email server, fewer attacks are actually sent from North America than it would at first seem,” says Paul Wood, Senior Analyst for Symantec’s MessageLabs Intelligence. “A large proportion of targeted attacks are sent from legitimate webmail accounts which are located in the US and therefore, the IP address of the sending mail server is not a useful indicator of the true origin of the attack. Analysis of the sender’s IP address, rather than the IP address of the email server reveals the true source of these targeted attacks.” The most common file types attached to the malicious emails are .XLS and .DOC, but the most dangerous file type, according to Symantec, is an encrypted .RAR. .ZIPs and .PDFs are also common.
Tags: analysis, asian countries, China, industrial espionage, location, north, North America, Review and Story, Security, sender, sensitive corporate data, symantec, true, true location
Posted March 17, 2010 by cgseo under under
Pay-Per-Click The worldwide mobile applications market is on track to be worth $17.5 by 2012, according to a new report commissioned by GetJar, the globe’s second largest app store. Mobile app downloads across all handsets are estimated to climb from over 7 billion downloads in 2009 to almost 50 billion in 2012, a year-over- year growth rate of 92 percent.
Tags: accounting, Asia, europe 1, from-the-report, Globe, highlights, mobile, mobile applications, north, revenue models, South America, study, Technology
Posted March 9, 2010 by cgseo under under
Pay-Per-Click WebMD has launched WebMD Health Exchange, a new health social networking platform. WebMD Health exchange allows people to connect with health experts and other WebMD members to share experiences, discuss personal challenges, and receive answers and support. ” WebMD Health Exchange is a powerful new way to connect our 60 million monthly users to share their own experiences and personal wisdom across any area of health and wellness,” said Wayne Gattinella, President and Chief Executive Officer, WebMD. “We expect Health Exchange will quickly become a trusted source of information for our users and an important new communications platform for our sponsors.” WebMD Health Exchange is being integrated throughout WebMD.com, giving people the ability to connect with others on relevant topics. Along with expert led communities, members can create their own communities and exchange information with other users. Communities can be created for public access which are searchable on WebMD and online, or members can create their own private communities to share information with others. Doctors from Duke Medicine will provide expertise for communities ranging from asthma to rheumatoid arthritis. Experts from the National Health Council, National Osteoporosis Foundation, American Gastroenterological Association, North American Menopause Society, and the American Veterinary Medical Association will lead related community discussions. The WebMD Health Exchange will also allow third party sponsors to create branded exchanges and to host consumer discussions on specific health and wellness topics.
Tags: chief executive officer, chief-executive, communications platform, health and wellness, health experts, national-health, networking platform, north, own-communities, president, private communities, Review and Story, webmd health