Papa John’s Asks Facebook Users To Create New Specialty Pizza

Papa John’s has launched a social media campaign on its Facebook page, called “Papa’s Specialty Pizza Challenge,” asking customers to create and name its next specialty pizza. Whatever the name and combination of ingredients, Papa John’s is offering the contest winner a “slice” of the sales in return for the winning recipe. Users who enter Papa’s Specialty Challenge are required to share in 250 words or less what makes their pizza special for a chance to win. Judging criteria will be based on: Overall appeal Taste of the final product Creativity of the name Interest of the pizza’s story All entries will be featured in a gallery on Papa John’s Facebook page, where founder John Schnatter and his team will select ten semi-finalists. Those ten recipes will be tested at the company’s headquarters in Louisville, Ky. The challenge will then be narrowed down to the top three recipes, which will be featured temporarily on Papa John’s menu (August2-August 29), with the winner being the highest selling pizza. Papa John’s is offering the top three finalists a marketing budget of $1,000 to help drive sales of their respective pizzas. The grand prize winner will also receive free Papa John’s pizza for life as well as a chance to appear in a “Papa’s in the House” TV commercial.

Tags: contest-winner, Facebook, John Schnatter, marketing budget, media campaign, Nbsp, papa john s pizza, Pizza, pizzas, recipes, semi finalists

New Civil War Exhibit Promoted On Twitter And Facebook

The National Archives has launched a social media scavenger hunt to promote its new exhibit “Discovering the Civil War.” The social media campaign is launching on the National Archives main Facebook page at 12:00 p.m. EDT today. The scavenger hunt will take place across the National Archives’ social media sites, including over a dozen Facebook pages, Flickr, YouTube and Twitter. Participants who complete the scavenger hunt and submit their answers will be put into a raffle to win four “Discovering the Civil War” T-shirts from the National Archives gift shop. The free exhibit will open in Washington, D.C., on April 30 and run through September 6.

Tags: civil war, Facebook, flickr, media campaign, national archives, Nbsp, participants, raffle, Review and Story, scavenger hunt, the-scavenger, Twitter

Twitter Acquires SMS Specialist Cloudhopper

Life is good – and rather Twitter-centric – for Joe Lauer and Kristin Kanaar.

Tags: carrier networks, cloudhopper, different times, Joe Lauer, mobile business, Nbsp, one billion, Review and Story, SMS, thau, Twitter

“Remove Participant” Option Comes To Google Wave

What is by Google’s own admission a “glaringly obvious” missing feature has been added to Google Wave.

Tags: admission, embarrassment, google wave, imagine, messages, Nbsp, open-the-wave, participant

Pandora Bringing Music Stream To Facebook

Pandora and Facebook will be deeply integrated according to an announcement at the F8 Developer Conference today.

Tags: buttons, deal, experience, graph, Nbsp, Pandora, share music, westergren