Posted April 16, 2010 by cgseo under under
Pay-Per-Click The use of mobile mapping and direction services in Europe in the past year has jumped 68 percent, according to a new analysis from comScore. In February, more than 21 million mobile users in the EU5 countries (U.K., France, Germany, Spain and Italy) used their mobile handsets for navigation. The highest growth among EU5 countries was in the UK, with an 86 percent increase to 5.7 million mobile map users. Italy ranked second fro mobile mapping and direction services with 4.9 million users, but had the least growth (53%) compared to a year ago. Germany landed in the third spot with 3.9 million mobile map users, followed closely by France (3.5 million) and Spain (3.1 million). Among those who accessed maps via their mobile devices, most (68.2%) accessed those services in a car or other vehicle.
Tags: comScore, Europe, France, incidence, location, mobile, mobile handsets, mobile mapping, Review and Story, Spain, such-as-mobile, superior-speed, Technology
Posted April 1, 2010 by cgseo under under
Pay-Per-Click April Fools Day is upon us, and that means of course that you’ll be fed lies all day long. It’s an interesting day, particularly in the tech, news, and tech news industries, where even companies get in on the fun. Google is no stranger to April Fools tom foolery, and they’ve got a number of silly announcements up today. Talk to ArisYulianta and Friends… what your favorite Google April Fools prank is (past or present). First, the most noticeable one: Google has changed its name to Topeka , in honor of Topeka, Kansas recently announcing it would change its name to Google, to get in on Google’s experimental ultra-high-speed broadband project . “We didn’t reach this decision lightly; after all, we had a fair amount of brand equity tied up in our old name,” says Topeka CEO Eric Schmidt. “But the more we surfed around (the former) Topeka’s municipal website, the more kinship we felt with this fine city at the edge of the Great Plains.” He also says the initiative “will have no bearing on which municipalities are chosen to participate” in the broadband project. Google announced a new mobile search feature called, “Where am I?”. Go to Google.com on your phone and search “where am I” it will tell you your location. When I checked, I was in Mordor, Middle Earth. “Note that in this alpha release, we are finding that our results can be slightly off,” says Google software engineer John Eric Hoffman. “However, accuracy should improve with greater usage. So if at first the answer is not what you’d expect, please continue to try it over the next couple of days and ask your friends to do the same.” Google launched Google Romance , which let’s you “pin all your romantic hopes on Google.”
Tags: april fools, books, Ceo Eric Schmidt, engineer john, Eric Schmidt, holidays, john eric, location, middle earth, mobile search, software engineer, topeka kansas
Posted March 26, 2010 by cgseo under under
Pay-Per-Click I don’t think too many people will dispute the fact that location is buzz topic of 2010 so far within the online marketing industry. Big players in this space include Foursquare, Gowalla, Twitter, Facebook (soon), and of course Google. As reported earlier this week , Google noted that a third of its searches via the mobile web pertain to some aspect of the searcher’s local environment, and that they think of location as a “hugely important signal”. As smartphone usage continues to increase rapidly, users are finding more and more options to find what they are looking for from their devices, with regard to their locations. As RateitAll President Lawrence Coburn recently discussed with WebProNews , consumer location-sharing has become a new kind of query. We’re seeing this becoming a much bigger part of local search and mobile map apps. Yesterday, Microsoft announced a Foursquare app for Bing Maps . At SXSW, MapQuest launched some location-sharing (via Facebook) features (as discussed in the following clip): Last month, we discussed driving traffic with MapQuest and its new search engine. While MapQuest doesn’t receive as much media attention these days as some of its competitors, the AOL-owned property is showing some ways that it is staying relevant, and as a result of mobile, that relevance may be on the way up. As MapQuest’s David Cole tells WebProNews, “We’re one of the most downloaded applications on the iPhone, despite the fact that other options are built in.” If businesses aren’t considering MapQuest as a factor in their local search marketing, there are reasons to reconsider.
Tags: AOL, location, media attention, mobile, president, president lawrence, Relevance, Search, searcher, space
Posted March 25, 2010 by cgseo under under
Pay-Per-Click Symantec has a released a new report looking at the nature of industrial espionage and targeted attacks, a big issue right now, considering the whole Google/China situation . A representative for the firm tells WebPronews, “Further analysis of targeted attacks shows that the top five targeted roles are senior officials (VPs, Directors) and the individuals that receive the most targeted malware are responsible for foreign trade and defense policy, especially in relation to Asian countries.” The attacks frequently come from malicious emails sent in small volumes aimed at gaining access to sensitive corporate data. The report suggests that the majority of targeted malware sent this month originated in China. “While most of the emails containing targeted malware are sent from mail servers in the United States, analysis of the actual sender’s location shows that most targeted attacks come from China (28.2 percent), followed by Romania (21.1 percent) and the United States (13.8 percent),” Symantec says. Locations can be deceiving. “When considering the true location of the sender rather than the location of the email server, fewer attacks are actually sent from North America than it would at first seem,” says Paul Wood, Senior Analyst for Symantec’s MessageLabs Intelligence. “A large proportion of targeted attacks are sent from legitimate webmail accounts which are located in the US and therefore, the IP address of the sending mail server is not a useful indicator of the true origin of the attack. Analysis of the sender’s IP address, rather than the IP address of the email server reveals the true source of these targeted attacks.” The most common file types attached to the malicious emails are .XLS and .DOC, but the most dangerous file type, according to Symantec, is an encrypted .RAR. .ZIPs and .PDFs are also common.
Tags: analysis, asian countries, China, industrial espionage, location, north, North America, Review and Story, Security, sender, sensitive corporate data, symantec, true, true location
Posted March 23, 2010 by cgseo under under
Pay-Per-Click Google made a couple of interesting comments at a mobile marketing and advertising event in Vegas. Michael at Mobile Marketing Watch reports that Diana Pouliot – Director of Mobile Advertising at Google says a third of all Google searches via the mobile web pertain to some aspect of the searcher’s local environment. In addition, Google Mobile Ads Group Product Manager Paul Feng reportedly said, “We think of location as a hugely important signal.” How important is location to relevance?
Tags: coburn, group product manager, location, online, phone, president lawrence, Search, small business