Posted March 17, 2010 by BlogPostman under under
Website AdvertisingComing up with a good idea and a good product is only the beginning of having a successful online business. Not only do you have to come up with something that your target audience is likely to need and purchase, you also have to come up with a way to make sure they see it [...]
Tags: Advertising, audience, banner advertisements, business, Don, email marketing, Internet, internet advertising, Internet Marketing, selling sports, startup capital, target audience, targeted web traffic, tiny website, Web Linking, Web Marketing, website, Website Advertising, website directory submission
Posted March 12, 2010 by BlogPostman under under
Web Site AdvertisingSo, you’ve come up with a great idea for an online business, and everyone that you’ve told about your idea thinks it will really be popular with internet audiences. Before you rush out to tell the world about what you’ve come up with, you’ve got to consider how you’ll use web site advertising to build [...]
Tags: Advertising, brick and mortar, business, Don, email marketing, Internet, internet advertising, internet audiences, Internet Marketing, internet marketing firm, mortar businesses, site, targeted web traffic, web, Web Linking, Web Marketing, Web Site Advertising, web site directory submission
Posted March 10, 2010 by BlogPostman under under
Web MarketingSo, you’ve been in business for a few months now, and you’ve seen your customer base grow from just a few friends and family members to enough local action to keep you busy on a daily basis. You’re probably thinking that you’re doing alright without any web marketing campaigns, but that’s where you’re wrong. Too [...]
Tags: brick and mortar, business, complete obscurity, customer, email marketing, Internet, internet advertising, Internet Marketing, internet marketing firms, marketing, mortar businesses, relevant search results, targeted web traffic, web, Web Linking, Web Marketing, Website Advertising, website directory submission
Posted March 8, 2010 by cgseo under under
Pay-Per-Click Has it ever occurred to you that you may have keywords on your site that are misleading to search engines? Or that you need to take a look at all of the keywords you are trying to rank for, and think about the different meanings and contexts that those could be taken in that are unrelated to your actual product, and then eliminate other seemingly unrelated words that to a search engine could be misconstrued as an indication of one of those other contexts? At SMX West last week, WebProNews sat down with Bruce Clay of Internet Marketing firm Bruce Clay, Inc . who made some interesting points about understanding searcher behavior, intent-based search, and how that should affect keyword research. Note: We talked to Bruce about quite a few search-related topics, but this subject is focused on more toward the end of the video (about 20 minutes in). Clay talks about Google delivering more personalization in search results, taking into consideration things like how prior queries influence future queries. “Ranking is going to be less of a measurement,” he says. “We’re going to be focused on more the traffic.” “When I decide I’m selling a hammer, I have to actively go out of my way not to have certain things appear in my site, because the search engines could be confused about what I’m talking about….I don’t mean the Armand Hammer Art Museum at UCLA. I don’t mean a bowling ball…you know, the things that show up for hammer are all over the board,” says Clay. “One of the things that I think is important, and that we’ve been working on is how do we actually do keyword research without knowing the behavioral aspects our personas that are actually going for our product? You have to understand personas now a little bit better – what kinds of things are they likely to search on, in sequence – before they type in hammer…so if they’re on an arts and crafts site, and then they type in hammer, I ought to understand that behavior in sequence, so that I can better do my keyword research and determine how I’m gonna put the words on my page. I don’t see a lot of people even thinking that way.” Personalized search is nothing new. Google’s been personalizing search results for some time, based on various indicators, and it appears that Google is looking for more ways to deliver users a personalized experience ( whether they want that or not ). Between personalized search and other sources of information infiltrating search results pages, traditional SEO is becoming harder to accomplish, and Bruce says, even ineffective. That’s why it may become increasingly important to focus on relevant elements of the SERP for queries you hope to be found for.
Tags: behavioral aspects, Bruce Clay, Internet Marketing, internet marketing firm, little bit, queries, search engine, SEO, ucla, video
Posted March 5, 2010 by BlogPostman under under
Targeted Website AdvertisingHave you ever wondered how those internet business success stories happened? People that seemed like they were ill-suited to the lives of an entrepreneur suddenly found the correct combination of determination, product development and internet savvy to attract thousands of visitors to their site and make a comfortable living for their families. There are many [...]
Tags: Advertising, annoying popup ads, business, business success stories, Don, email marketing, Internet, internet advertising, internet business success, Internet Marketing, many different reasons, marketing, sophisticated marketing campaigns, targeted web traffic, Targeted Website Advertising, Web Linking, website, website directory submission, website marketing