Google: Location a “Hugely Important” Signal

Google made a couple of interesting comments at a mobile marketing and advertising event in Vegas. Michael at Mobile Marketing Watch reports that Diana Pouliot – Director of Mobile Advertising at Google says a third of all Google searches via the mobile web pertain to some aspect of the searcher’s local environment. In addition, Google Mobile Ads Group Product Manager Paul Feng reportedly said, “We think of location as a hugely important signal.” How important is location to relevance?

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