Posted April 27, 2010 by cgseo under under
Pay-Per-Click Voice search is one of the more convenient features of phones these days (at least when it works). AT&T Interactive has launched the latest version of its Yellow Pages app YPMobile, and it comes with voice search, which should make the app a great deal more useful. “As mobile consumers increasingly rely on their mobile device to find and immediately use local information, we are focused on integrating new features to help users easily navigate their everyday lives,” says David Williams, vice president of mobile product management at AT&T Interactive. “The addition of voice search complements the text-based local search experience by expanding the situations in which users can use the YPmobile App, making finding nearby businesses even easier.” In addition to Voice Search, the app also comes equipped with new map-based search functionality, and integration with Facebook and Twitter – users can broadcast their newly-discovered “hot spots.” Given the popularity location sharing is attracting these days, some may go for this. The app is available for free at Apple’s App Store . Recently AT&T Interactive also made its Buzz.com social local search product available to the public. Read my interview with the company about that here .
Tags: Buzz, David Williams, Facebook, Interactive, interview, iPhone, popularity, product management, Search, voice, voice-search
Posted April 26, 2010 by cgseo under under
Pay-Per-Click Papa John’s has launched a social media campaign on its Facebook page, called “Papa’s Specialty Pizza Challenge,” asking customers to create and name its next specialty pizza. Whatever the name and combination of ingredients, Papa John’s is offering the contest winner a “slice” of the sales in return for the winning recipe. Users who enter Papa’s Specialty Challenge are required to share in 250 words or less what makes their pizza special for a chance to win. Judging criteria will be based on: Overall appeal Taste of the final product Creativity of the name Interest of the pizza’s story All entries will be featured in a gallery on Papa John’s Facebook page, where founder John Schnatter and his team will select ten semi-finalists. Those ten recipes will be tested at the company’s headquarters in Louisville, Ky. The challenge will then be narrowed down to the top three recipes, which will be featured temporarily on Papa John’s menu (August2-August 29), with the winner being the highest selling pizza. Papa John’s is offering the top three finalists a marketing budget of $1,000 to help drive sales of their respective pizzas. The grand prize winner will also receive free Papa John’s pizza for life as well as a chance to appear in a “Papa’s in the House” TV commercial.
Tags: contest-winner, Facebook, John Schnatter, marketing budget, media campaign, Nbsp, papa john s pizza, Pizza, pizzas, recipes, semi finalists
Posted April 26, 2010 by cgseo under under
Pay-Per-Click Now that most of the web is scrambling to get like buttons and/or recommend buttons on their sites, there is going to be more “liking” and “recommending” on Facebook than ever before. While users may like or recommend a piece of content, that does not necessarily mean they like or recommend what that piece of content is about. Users don’t have a choice how this is displayed on their Facebook profiles, and while common sense can ordinarily separate intent of a “like” from the words on the screen, it can still lead to some inappropriate messages: In these examples, I don’t necessarily like that Corey Haim died and ended up on FamousDead. I don’t necessarily like that a Blippy user’s credit card number was found in Google again, and I don’t necessarily recommend popping pills as a way to boost brain power. You can also get generalizations like, “Chris likes Facebook Developers.” Just because I like Facebook’s developer channel doesn’t mean I like all Facebook developers. There may be a few I specifically don’t like, or even loathe. People have expressed concern for this in the past , but now that like and recommend buttons are all over the web, you’re going to see a lot more inappropriateness than ever before. It’s just something for publishers to be aware of (and users for that matter). Perhaps this is something to keep in mind with your titles. On a related note, lots of people have called for a dislike button for quite some time. There is even an unofficial Firefox extension for it, not to mention a Facebook group . I would imagine more than ever want to see that button now, although that would create a reputation management nightmare for brands.
Tags: corey haim, credit card number, credit-card, dislike-button, Facebook, generalizations, phrases, popping pills, Publishers, reputation management, Review and Story, words
Posted April 26, 2010 by cgseo under under
Pay-Per-Click The National Archives has launched a social media scavenger hunt to promote its new exhibit “Discovering the Civil War.” The social media campaign is launching on the National Archives main Facebook page at 12:00 p.m. EDT today. The scavenger hunt will take place across the National Archives’ social media sites, including over a dozen Facebook pages, Flickr, YouTube and Twitter. Participants who complete the scavenger hunt and submit their answers will be put into a raffle to win four “Discovering the Civil War” T-shirts from the National Archives gift shop. The free exhibit will open in Washington, D.C., on April 30 and run through September 6.
Tags: civil war, Facebook, flickr, media campaign, national archives, Nbsp, participants, raffle, Review and Story, scavenger hunt, the-scavenger, Twitter
Posted April 23, 2010 by cgseo under under
Pay-Per-Click A majority of Facebook users say they connect to the social networking site from work, but 73 percent have not “friended” their boss, according to a new report from F-Secure. More than half (58%) of Facebook users said they visit the site at least occasionally at work and 77 percent report they actively use the privacy settings on the site. “We’re finding that Facebook users are more privacy savvy than some experts assume,” said Sean Sullivan, F-Secure Security Advisor. “As Facebook moves to make more and more information public, its users seem to be increasingly aware that their privacy control is at stake.” More than a third (35%) of Facebook users said they have posted something on the site they later regretted. In addition, Facebook users are careful about backing up photos they post on the site. Seventy percent said they have backups of at least some of the photos they’ve shared, compared to 56 percent of computer users who stored or backed up their digital photos in a 2009 survey by F-Secure . “Facebook is a free service,” Sullivan says, “but we ‘pay’ by viewing advertising and making our lives into content that can be searched, shared and monetized.” “Users are willing to make a bargain, but they are also demanding Facebook for more control over what they share and with whom.”
Tags: bargain, boss, computer users, Facebook, information public, networking-site, percent-report, Photos, Review and Story, Social, social networking site, sullivan, visit-the-site