Posted April 6, 2010 by cgseo under under
Pay-Per-Click Just yesterday, news of Digg CEO Jay Adelson stepping down came out of nowhere , and Founder Kevin Rose was announced to be stepping in. It didn’t take long for some changes to start being made. Today Digg announced that the Digg iFrame Toolbar is dead. “Framing content with an iFrame is bad for the Internet,” said Rose. “It causes confusion when bookmarking, breaks w/iFrame busters, and has no ability to communicate with the lower frame (if you browse away from a story, the old digg count still persists).” “It’s an inconsistent/wonky user experience, and I’m happy to say we are killing it when we launch the new Digg (sign up for the beta here ),” added. “That said, we will continue to iterate on our browser extensions for Firefox , Chrome , and IE . Look for seriously revamped versions of those in a few months.” The Diggbar was the subject of a great deal of controversy among webmasters as soon as it was launched. There were a lot of questions about where traffic was going, and Digg ultimately had to make changes to appease the crowd. Rose also announced today that the new Digg will be unbanning all previously banned domains. “While we will apply automated filters to prevent malware/virus/TOS violations, no other restrictions will be placed on content,” he said. To re-iterate, the changes will not take place until Digg v4 is launched. According to Mike Arrington, Rose has expressed some amount of dissatisfaction with the new Digg in the past. It should be interesting to see how much change actually comes to Digg with this new change in leadership.
Tags: changes-as-ceo, confusion, controversy, domains, iFrame, jay adelson, leadership, Mike Arrington, traffic, user experience
Posted March 9, 2010 by cgseo under under
Pay-Per-Click How important is your domain name to you brand? Most online businesses would probably consider it to be quite important, and with good reason. Sometimes before searching, customers may simply opt to go to the “yourbrandhere.com” URL simply because it makes sense. Now, sometimes that URL is already taken, and for start-ups, that’s something to consider in itself. As Monte Cahn, Founder and President of Moniker mentioned in a recent interview with WebProNews, it’s a good idea to make sure the domain name is available when coming up with a name for your brand, or at least make sure that you are able to acquire it. Products have their own brands, and this way of thinking can also be applied to them in many cases. Cahn notes that even the big companies make mistakes in this area. For example, you would expect Apple to own iPad.com, considering the huge announcement about the device the company made this year, but someone else has that domain. Cahn also stresses the importance of covering your brand in terms of domain names. This means getting all variations possible. Get typos, different extensions and country codes, etc. Use 301 redirects on misspells of key brands (including singular/plural versions). However, when it comes to domain names for different products, he says it’s best to build sub-sites around those with their own content, which can help drive link juice, SEO value, and traffic. Getting the .com that reflects your company name is not always possible, unfortunately. In these cases, it may serve you well to find a different aspect of your brand to center your domain around, but this will require a greater level of promotion of that URL than a simple companyname.com. For example, if there are unique key phrases within your company’s slogan, you may find such an opportunity there. Domains should be easy to remember, not too long, easy to spell, relevant to your brand, and avoid complicating characters such as hyphens. I think one key to a successful domain name is simplicity, although there are always exceptions to the rule.
Tags: cahn, different products, domain name, domain names, domains, importance, Monte Cahn, plural versions, SEO, sure-the-domain, the-importance, traffic, way of thinking