Posted April 24, 2010 by cgseo under under
Pay-Per-Click Normal 0 More TV station websites are turning a profit in 2010 and many sites are increasing their content while dropping site features that may not be working well, according to a new survey from the Radio Television Digital News Association and Hofstra University. The survey found TV station websites have continued to see an increase in profitability, up 4.3 percent in the last year. Websites with bigger staffs are more likely to make a profit. “These numbers suggest that, more and more, stations are deciding that certain web elements aren’t working that well for them
Tags: association, digital, either-scaling, from-the-radio, media-studies, network affiliation, news association, numbers-suggest, public-relations, text photos, tv websites
Posted April 23, 2010 by cgseo under under
Pay-Per-Click U.S. newspaper companies drove record traffic to their websites in the first quarter of 2010, attracting 74.4 million unique visitors per month on average or 37 percent of all Internet users, according to a new report from Nielsen Online released by the Newspaper Association of America. The new record follows the solid audience newspapers delivered in last year’s fourth quarter, with newspaper websites attracting an average of 72 million unique visitors per month during that period. The report also found newspaper website users generated more than 3.2 billion page views during the first quarter, spending more than 2.3 billion minutes browsing the sites. “Newspaper publishers continue to experiment with aggressive new business models, leveraging trustworthy and robust content to attract large audiences to their digital properties month after month,” said NAA President and CEO John F. Sturm. “As the economic outlook begins to improve, our industry will continue to shape its own future with digital products and services that grow audience and offer maximum value to advertisers.” The Nielsen Online figures reflect recent data from comScore indication consumers consider local newspaper websites to be the most trusted source of online advertising, with ads that are perceived to be the most credible and relevant to them. The study also found consumers consider local newspaper websites to be the top source for local information.
Tags: business models, digital, figures-reflect, first quarter, industry, neilsen online, Newspaper, newspaper websites, nielsen-online, Online Advertising, record traffic, solid-audience, Technology
Posted April 19, 2010 by cgseo under under
Pay-Per-Click More than 18 percent of new textbook revenue in the higher education and career education markets will come from digital textbooks by 2014, according to a new study by Xplana. By 2014, annual revenues form digital textbooks will surpass $1 billion. The shift in sales will cause the publishing industry to revamp the traditional textbook production processes. “Everyone wants to know when the digital textbook market for Higher Education will hit the ‘tipping point,’” says lead author Rob Reynolds, Director of Product Design and Research for Xplana . “Our research shows that digital textbooks will begin disrupting the market once their sales surpass 13% of print textbooks sold. Our estimates show digital textbook sales crossing that mark within five years, although it will likely happen even sooner.” Xplana says the cost of textbooks remains the strongest determining factor in the purchase decision for most students. With digital textbooks from many publishers selling for 50 percent of print textbook prices, students will continue to turn to digital. Overall, the study predicts prices for digital textbooks will remain significantly lower than their print counterparts, which will continue to drive the sales of digital books.
Tags: 1 billion, digital, digital books, higher education, predicts-prices, publishing, Research, Review and Story, study, textbook market, traditional, Xplana
Posted April 9, 2010 by cgseo under under
Pay-Per-Click In a significant reversal over the past three years, many more young women than men indicate they feel as strongly about their online communities as their real world ones, according to researchers at the University of Southern California. The researchers found 67 percent of women under 40 said they feel as strongly about their Internet communities as their offline ones, while only 38 percent of men said the same. In 2007 the numbers were reversed, with 69 percent of men and 35 percent of women feeling the same way. Michael Gilbert, senior fellow at USC’s Annenberg Center for the Digital Future, says growing interest in online communities and social networking by younger women reflects historic adoption patterns. “Women have been a bit more cautious with new technologies but they generally catch up and often exceed men in their enthusiasm once they’ve had a chance to look around. Men tend to charge in to new technologies and the opportunities they enable.” But, says Gilbert, “there are some early signs men may be over the infatuation and are starting to check out.” Nearly half of young women say they’ve met offline with an online community contact, compared to just over a third of men under forty (48% vs.36%); in 2006 the percentage was the same for women, but 59 percent of younger males had met offline with an online community contact. Both sexes, of all ages, report they receive considerable benefits from their online community, but younger male enthusiasm is waning. In 2005, 77 percent of men under forty said their online community was very or extremely important; just 39 percent say that now. This drop off of interest is reported even though men generally are more likely than women to say they’re contributing to their Internet community (84% vs. 69%). Even with the early signs of networking fatigue among younger men, their online connections count for something since 40 percent acknowledge their Internet community involvements have decreased the time available for their offline communities. Women are closing the gap with 27 percent saying their memberships in online communities has resulted in a reduction in time spent in their offline ones. The survey also found women of all ages have a wider range of online community interests, putting more emphasis on social, spiritual and relationship aspects. Gilbert believes these deeper personal and social interests likely account for the increasing importance women place on their online communities.
Tags: annenberg center, both sexes, closing-the-gap, digital, digital-future, fatigue, feeling the same way, Michael Gilbert, real world, their-offline, younger men
Posted March 22, 2010 by cgseo under under
Pay-Per-Click ABC News Digital said today it is working with Healthline Networks to provide users with interactive medical and health tools on it broadcast website. The improved health site will feature advanced search technology and content to help users find the information they need to manage their health and wellness. “Healthline now provides a growing suite of advanced health information technologies to more than 40 top-tier companies, across almost every sector in consumer healthcare,” said West Shell III, Chairman & CEO of Healthline Networks. ABCNEWS.com/Health will combine ABC News’ library of health resources with Healthline’s interactive applications such as “SymptomSearch,” “Treatment Search,” and “DocSearch.” ABC users will also have access to health and wellness trends via Healthline’s health content and its partners. “We’re pleased to add Healthline’s content and tools to ABC News’ online library of health and medical reporting – which features reporting from all ABC News shows and platforms, including ‘Good Morning America’ and ‘World News,’” said Paul Slavin, Senior Vice President of ABC News Digital. “ABC News Digital is dedicated to providing our users with health and wellness resources.”
Tags: advanced-health, digital, health resources, health tools, improved-health, Search, search technology, senior-vice, slavin, Technology, West Shell