Microsites Drive Brand Engagement, Purchase Intent
Microsites are commonly used by brands in online marketing. Dynamic Logic , a firm that evaluates the effectiveness of branded microsites, says that 7.8% of people become aware of a campaign’s message who otherwise would not have, when there is a microsite involved. WebProNews spoke with Michelle Eule, Managing Director for Dynamic Logic’s research application AdIndex , about this and other recent findings regarding microsite effectiveness. Microsite Effectiveness I wondered if that particular finding couldn’t be construed as a call to improve a campaign’s message overall, if its message isn’t clear before the customer views the microsite.
Tags: Advertising, consumer awareness, customer, display ads, drive traffic, dynamic logic, effectiveness, eule, real estate, research application, time