Posted April 19, 2010 by cgseo under under
Pay-Per-Click AOL has launched a beta version of Advertising.com Ad Desk, a new self-serve display ad platform targeted at medium- sized advertisers. AOL’s Ad Desk will allow advertisers to have more control of their online ad campaigns. Ad Desk will allow advertisers to access demographic information and audience size across AOL’s various properties. “Transparency and control are the future of online advertising,” said Jeff Levick, Executive Vice President, AOL Advertising. “Providing clients with a greater level of personalized control over digital marketing campaigns is paramount as organizations continue to look for innovative ways to promote their brands and evaluate their ROI when planning campaigns. “We believe Advertising.com Ad Desk is our client’s on-ramp to display advertising as it provides increased self-management and access to proprietary AOL information that has previously never been available.” AOL said its Advertising.com Ad Desk platform will evolve over time to meet the needs of larger agencies and advertisers. “This is a beta version of Advertising.com Ad Desk,” added Levick. “We are working directly with larger agencies and advertisers now to define the future updates of this tool to ensure it meets their needs and requirements as well.”
Tags: AOL, Desk, executive-vice, levick, new-self-serve, Online Advertising, proprietary information
Posted April 7, 2010 by cgseo under under
Pay-Per-Click Anyone who’s shocked that AOL is giving up on Bebo will probably feel a lot more understanding after viewing new stats from Hitwise.
Tags: AOL, Facebook, fraction, goad, robin-goad, steadiness, the-steadiness
Posted March 26, 2010 by cgseo under under
Pay-Per-Click I don’t think too many people will dispute the fact that location is buzz topic of 2010 so far within the online marketing industry. Big players in this space include Foursquare, Gowalla, Twitter, Facebook (soon), and of course Google. As reported earlier this week , Google noted that a third of its searches via the mobile web pertain to some aspect of the searcher’s local environment, and that they think of location as a “hugely important signal”. As smartphone usage continues to increase rapidly, users are finding more and more options to find what they are looking for from their devices, with regard to their locations. As RateitAll President Lawrence Coburn recently discussed with WebProNews , consumer location-sharing has become a new kind of query. We’re seeing this becoming a much bigger part of local search and mobile map apps. Yesterday, Microsoft announced a Foursquare app for Bing Maps . At SXSW, MapQuest launched some location-sharing (via Facebook) features (as discussed in the following clip): Last month, we discussed driving traffic with MapQuest and its new search engine. While MapQuest doesn’t receive as much media attention these days as some of its competitors, the AOL-owned property is showing some ways that it is staying relevant, and as a result of mobile, that relevance may be on the way up. As MapQuest’s David Cole tells WebProNews, “We’re one of the most downloaded applications on the iPhone, despite the fact that other options are built in.” If businesses aren’t considering MapQuest as a factor in their local search marketing, there are reasons to reconsider.
Tags: AOL, location, media attention, mobile, president, president lawrence, Relevance, Search, searcher, space
Posted March 10, 2010 by cgseo under under
Pay-Per-Click With the 2010 NCAA Men’s Basketball Tournament starting next week (March 16), it’s no surprise the majority (83%) of fans will watch coverage on television, while 44 percent will go online and 10 percent will use a mobile device, according to a new survey by Unicast. Among those planning to follow the tournament online or on a mobile device, a majority will visit ESPN.com (69%). Other branded popular sports sites fans plan to visit include Yahoo Sports (42%), Fox (24%), CBS (29%), and AOL (17%). More than a quarter of fans following the tournament (26%) will visit NCAA.com, while 17 percent will type in the URL for their favorite team. Fans will also gather information on the tournament via search engines (22%), social networks (18%), or newspaper/magazine sites (20%). “On the heels of the extensive online coverage of the Winter Olympics in Vancouver, the NCAA Men’s Basketball Tournament offers online publishers another premium sporting event that will generate high traffic from consumers looking to follow the tournament outside their living rooms,” said Bryan Hjelm, VP of Marketing for Unicast . “Digital innovations like iPhone apps, online bracket tools and streaming video are bringing basketball fever to a growing online audience of fans. “Sites like ESPN.com and Yahoo! Sports will dominate traffic due to their inherent sports fan user base, which make them prime real estate this month for marketers targeting the typical visitor – men aged 18 to 35.” The most popular online activities for those following March Madness include:
Tags: AOL, march madness, marketing, NCAA, Review and Story, Social Networks, Technology, unicast, vancouver, yahoo