HR Pros See Value In Social Media

Social media plays an important role in problem solving and strategy development in the workplace according to a new survey of 900 human resources executives conducted by Toolbox.com and PJA. Among HR executives and professionals, social media usage outpaced editorial and vendor content consumption. Respondents used social media at a rate of 3.77 hours per week, compared to 2.77 hours of online editorial content and 2.13 hours of online vendor content. The survey indicated active participation in social media is an important part of the HR job role and acts as a resource for experience-based knowledge in the workplace. Respondents said staying current (78%) and networking with peers (71%) as the most popular uses of social media. Additionally, more than half have responded to a question asked by a peer in an online community, while nearly 50 percent have built their personal knowledge network by making connections with peers. “This survey proves HR professionals have been fast adopters of social media, not just for networking but for improving their value as professionals,” said Mike O’Toole, president at PJA

Tags: human resources, personal, pja, problem-solving, question-asked, Review and Story, Social Media, toolbox, very-important, workplace

Google May Offer Services In Cuba, Iran, Sudan

It looks like Google may be ready to wade into another controversial censorship vs. availability of services situation.

Tags: boorstin, director, giant, google talk, google-logo, Search, sidelines, step down, u s treasury

How Important is Your Domain Name to Your Brand?

How important is your domain name to you brand? Most online businesses would probably consider it to be quite important, and with good reason. Sometimes before searching, customers may simply opt to go to the “yourbrandhere.com” URL simply because it makes sense. Now, sometimes that URL is already taken, and for start-ups, that’s something to consider in itself. As Monte Cahn, Founder and President of Moniker mentioned in a recent interview with WebProNews, it’s a good idea to make sure the domain name is available when coming up with a name for your brand, or at least make sure that you are able to acquire it. Products have their own brands, and this way of thinking can also be applied to them in many cases. Cahn notes that even the big companies make mistakes in this area. For example, you would expect Apple to own iPad.com, considering the huge announcement about the device the company made this year, but someone else has that domain. Cahn also stresses the importance of covering your brand in terms of domain names. This means getting all variations possible. Get typos, different extensions and country codes, etc. Use 301 redirects on misspells of key brands (including singular/plural versions). However, when it comes to domain names for different products, he says it’s best to build sub-sites around those with their own content, which can help drive link juice, SEO value, and traffic. Getting the .com that reflects your company name is not always possible, unfortunately. In these cases, it may serve you well to find a different aspect of your brand to center your domain around, but this will require a greater level of promotion of that URL than a simple companyname.com. For example, if there are unique key phrases within your company’s slogan, you may find such an opportunity there. Domains should be easy to remember, not too long, easy to spell, relevant to your brand, and avoid complicating characters such as hyphens. I think one key to a successful domain name is simplicity, although there are always exceptions to the rule.

Tags: cahn, different products, domain name, domain names, domains, importance, Monte Cahn, plural versions, SEO, sure-the-domain, the-importance, traffic, way of thinking

Report: Facebook Location Feature To Bow At f8

At the first f8 conference, Facebook Platform was launched.

Tags: developers, location, Nbsp, over-the-status, privacy issues, project, service-offered, software tools

Problem With The iPad’s First Ad

Pre-sales for the iPad begin next week and the first orders will start shipping in weeks. So it grabbed my intention when Apple aired its first ads for the iPad during the Academy Awards and the only sign of music was a millisecond long flash of an old Doors album cover. Comments

Tags: academy, aired-its, first-ads, intention, ipad, only-sign, Pre-sales, Review and Story