Posted March 8, 2010 by cgseo under under
Pay-Per-Click Although this turned out to be a pretty “meh” day for the stock market as a whole – the Dow and S&P 500 slipped a little bit, while the Nasdaq didn’t gain much – Yahoo investors should be feeling pleased.
Tags: Amp, concrete detail, Current, current-price, decreased-0-31, experts, financial, investors, Microsoft, more-concrete, Nasdaq, percent-during, since-yahoo, stock market, stock rating
Posted March 8, 2010 by cgseo under under
Pay-Per-Click Has it ever occurred to you that you may have keywords on your site that are misleading to search engines? Or that you need to take a look at all of the keywords you are trying to rank for, and think about the different meanings and contexts that those could be taken in that are unrelated to your actual product, and then eliminate other seemingly unrelated words that to a search engine could be misconstrued as an indication of one of those other contexts? At SMX West last week, WebProNews sat down with Bruce Clay of Internet Marketing firm Bruce Clay, Inc . who made some interesting points about understanding searcher behavior, intent-based search, and how that should affect keyword research. Note: We talked to Bruce about quite a few search-related topics, but this subject is focused on more toward the end of the video (about 20 minutes in). Clay talks about Google delivering more personalization in search results, taking into consideration things like how prior queries influence future queries. “Ranking is going to be less of a measurement,” he says. “We’re going to be focused on more the traffic.” “When I decide I’m selling a hammer, I have to actively go out of my way not to have certain things appear in my site, because the search engines could be confused about what I’m talking about….I don’t mean the Armand Hammer Art Museum at UCLA. I don’t mean a bowling ball…you know, the things that show up for hammer are all over the board,” says Clay. “One of the things that I think is important, and that we’ve been working on is how do we actually do keyword research without knowing the behavioral aspects our personas that are actually going for our product? You have to understand personas now a little bit better – what kinds of things are they likely to search on, in sequence – before they type in hammer…so if they’re on an arts and crafts site, and then they type in hammer, I ought to understand that behavior in sequence, so that I can better do my keyword research and determine how I’m gonna put the words on my page. I don’t see a lot of people even thinking that way.” Personalized search is nothing new. Google’s been personalizing search results for some time, based on various indicators, and it appears that Google is looking for more ways to deliver users a personalized experience ( whether they want that or not ). Between personalized search and other sources of information infiltrating search results pages, traditional SEO is becoming harder to accomplish, and Bruce says, even ineffective. That’s why it may become increasingly important to focus on relevant elements of the SERP for queries you hope to be found for.
Tags: behavioral aspects, Bruce Clay, Internet Marketing, internet marketing firm, little bit, queries, search engine, SEO, ucla, video
Posted March 8, 2010 by cgseo under under
Pay-Per-Click Spending on online advertising and marketing will surpass print in 2010 for the first time, according to a new report from Outsell. Companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print such as newspapers and magazine ads. Overall, U.S. spending on advertising and marketing will increase in 2010, but only by 1.2 percent to $368 billion. Outsell forecasts spending, share, and growth for five media categories including online, events, print, TV/radio and PR/other. “Advertisers are directing dollars toward the channels which generate the most qualified leads and most effective branding,” said Chuck Richard, Vice President and Lead Analyst, Outsell . “As they emerge from the recession, they need more accountability, and they’re spreading their spending over a widening set of options.” Print magazine advertising will be up 1.9 percent to $9.4 billion even with the popularity of online channels. Other key findings include: *51 percent if B2B marketers rate Facebook as extremely or somewhat effective, followed by LinkedIn (45%), Twitter (35%) and MySpace (25%). *B2B advertisers see cross-media marketing as most effective; 78% combine three or more major marketing methods. *Methods creating the highest B2B ROI are topped by advertisers’ own websites, followed by conferences, exhibitions and trade shows: direct mail; search engine keywords; and e-marketing/e-newsletters.
Tags: Advertising, dollars-toward, magazine advertising, marketing, Online Advertising, outsell, president, print, recession, Review and Story, search engine, the-popularity, tv radio
Posted March 8, 2010 by cgseo under under
Pay-Per-Click Four months ago, Facebook launched something called the Preferred Developer Consultant Program in an effort to point companies and celebrities towards the best developers.
Tags: bidding war, campaigns, community portals, Consultant Program, Facebook, facebook pages, israel, kristin-thayer, lithuania, network, preferred developer, program, Social
Posted March 8, 2010 by cgseo under under
Pay-Per-Click At SES Chicago last year, Yahoo VP of Consumer Products, Larry Cornett suggested that blended search results bring businesses a broader range of SEO opportunities, a chance to take control of their brand, and a potential increase in qualified clicks. While these blended results can tend to divert users away from organic listings, as SEO Dave Naylor pointed out at that same conference, Cornett does have a point. Blended search results offer ways to get to the front page of search results beyond just the highly more competitive organic rankings. Sites have opportunities to show up for: – real-time results – news results – image results – video results – shopping results – local results (customers don’t even need to go to your site in some cases) At the recent Online Marketing Summit in San Diego, WebProNews spoke with Conductor CEO Seth Besmertnik, who says companies should still build a foundation in organic rankings before trying to conquer other areas: That said you can break these different elements of blended results down one by one, and look at ways to have your site perform well in each particular one. Here are tips for image search optimization , for example. Here are some for video . Here are some for real-time search . Here are some for news search . Back to Cornett’s point about qualified clicks – focus on what makes the most sense for your site. Is focusing on real-time search worth your time? With Google, at least, even if you show up here, your presence will quickly give way to the next in line, and you will be off the page momentarily (although there still may be times when it makes sense to be seen here). If you don’t have quality video content, video search optimization is not bound to be a very practical use of you time. However, if you do have some good stuff, perhaps you should be heavily focused in this area. I think you get the point. Of course there are plenty of other factors of today’s search results page that drive users away from the “ten blue links” of organic results. It’s not just the blended search elements discussed above. You’ve also got search suggestions, related search links, location, mobile use, paid listings, search options, and various other elements of the user experience that compete for user attention. This is one reason why the lines between search marketing and other types of marketing continue to blur (consider that users of Google or
Tags: conductor, Dave Naylor, Larry Cornett, makes-the-most, online marketing, results news, search optimization, Seth, time, user, video results, yahoo