Posted March 10, 2010 by BlogPostman under under Web Marketing
So, you’ve been in business for a few months now, and you’ve seen your customer base grow from just a few friends and family members to enough local action to keep you busy on a daily basis. You’re probably thinking that you’re doing alright without any web marketing campaigns, but that’s where you’re wrong.
Too many people think that because they’ve managed to generate interest about their products or services through word of mouth tactics, or simply print and television advertising in their particular region, they are doing all they can to build a brand awareness about their company. However, without web marketing, you are leaving out a very important piece of the puzzle.
If you’re just now starting your web based business, you have to understand that web marketing is even more important for you than it is for traditional brick and mortar businesses. This is because the internet is your lifeline to your customer base. If you’re not making use of it, you can be sure that your competition is.
If you’re trying to decide whether or not you really need to invest in web marketing, you have to ask yourself how big you eventually want to grow. If you want a big tomato bush, with lots of fruit on it, you can’t keep it in a tiny container on your kitchen counter forever. Internet marketing gives you access to the biggest audience of all: the millions of people who are searching the internet right now.
Neglecting the need for web marketing just puts your business at risk for complete obscurity, meaning that you might have a great product or service that many people would be interested in, but because you don’t show up in the relevant search results, they have no idea you exist.
If you’re interested in utilizing web marketing to help grow your business, but aren’t really sure the best way to get started, you should know that there are many qualified internet marketing firms that can provide you with comprehensive packages that will work for you.
When choosing a web marketing firm for the first time, make sure that they offer a wide variety of services for you to pick from. This means that you should have your choice of website linking, email advertising, and social bookmarking, as well as banner ads.
If you’re scared that you might not be doing enough to connect with your online audiences, web marketing could be the tool that you’ve been looking for. Click here for more information on services that could propel you to success.
Posted March 9, 2010 by cgseo under under Pay-Per-Click
Social media plays an important role in problem solving and strategy development in the workplace according to a new survey of 900 human resources executives conducted by Toolbox.com and PJA. Among HR executives and professionals, social media usage outpaced editorial and vendor content consumption. Respondents used social media at a rate of 3.77 hours per week, compared to 2.77 hours of online editorial content and 2.13 hours of online vendor content. The survey indicated active participation in social media is an important part of the HR job role and acts as a resource for experience-based knowledge in the workplace. Respondents said staying current (78%) and networking with peers (71%) as the most popular uses of social media. Additionally, more than half have responded to a question asked by a peer in an online community, while nearly 50 percent have built their personal knowledge network by making connections with peers. “This survey proves HR professionals have been fast adopters of social media, not just for networking but for improving their value as professionals,” said Mike O’Toole, president at PJA
Posted March 9, 2010 by cgseo under under Pay-Per-Click
How important is your domain name to you brand? Most online businesses would probably consider it to be quite important, and with good reason. Sometimes before searching, customers may simply opt to go to the “yourbrandhere.com” URL simply because it makes sense. Now, sometimes that URL is already taken, and for start-ups, that’s something to consider in itself. As Monte Cahn, Founder and President of Moniker mentioned in a recent interview with WebProNews, it’s a good idea to make sure the domain name is available when coming up with a name for your brand, or at least make sure that you are able to acquire it. Products have their own brands, and this way of thinking can also be applied to them in many cases. Cahn notes that even the big companies make mistakes in this area. For example, you would expect Apple to own iPad.com, considering the huge announcement about the device the company made this year, but someone else has that domain. Cahn also stresses the importance of covering your brand in terms of domain names. This means getting all variations possible. Get typos, different extensions and country codes, etc. Use 301 redirects on misspells of key brands (including singular/plural versions). However, when it comes to domain names for different products, he says it’s best to build sub-sites around those with their own content, which can help drive link juice, SEO value, and traffic. Getting the .com that reflects your company name is not always possible, unfortunately. In these cases, it may serve you well to find a different aspect of your brand to center your domain around, but this will require a greater level of promotion of that URL than a simple companyname.com. For example, if there are unique key phrases within your company’s slogan, you may find such an opportunity there. Domains should be easy to remember, not too long, easy to spell, relevant to your brand, and avoid complicating characters such as hyphens. I think one key to a successful domain name is simplicity, although there are always exceptions to the rule.