Posted March 10, 2010 by cgseo under under
Pay-Per-Click StumbleUpon has launched a new advertising system, which the company says helps cost-effectively deliver advertiser content to targeted audiences, while increasing the opportunity for content to go viral. StumbleUpon finds and recommends ad content it deems relevant to targeted audiences’ interested based on demographic and topic areas. StumbleUpon users by simple nature of the site choose the content topics of interest to them, and are delivered random content based on this). This makes for an interesting way of delivering ads. “With StumbleUpon Advertising, we’re solving the challenge of how advertisers can get more content that is relevant and impactful in front of their targeted audiences,” says StumbleUpon CEO and Founder Garrett Camp. “We are dedicated to providing the tools that help advertisers identify and reach their audiences, measure campaigns effectively and gain real-time user feedback.” “After testing the StumbleUpon Advertising system for eight months, we know it’s an extremely cost-effective way to drive qualified traffic and let the content speak for itself,” said Jason Clement, Director of Findability at Wieden + Kennedy. “Since StumbleUpon Advertising targets content to users based on their personal interests, we can be confident that our content is reaching the most receptive audience possible. And when an audience enjoys our content, the reward is a healthy amount of free, organic traffic.” “StumbleUpon Advertising makes it easy and cost-effective to deliver the right content to a new audience of our target users,” said Ben Tider, Assistant Director, Audience Development at Time Inc. Lifestyle Digital Group. “With streamlined campaign set-up and management, we can better optimize ads and recommend content based on the individual user. Because readers can self-identify the types of content we show them, they are more engaged and likely to share it with friends.” “StumbleUpon Advertising enables brand advertisers to serve up compelling content while users are searching or ‘stumbling’ around the Web,” said Josh Spear, Founding Partner of Undercurrent. “With StumbleUpon Ads, an advertiser’s content is not an interruption, but rather a fully integrated experience that affords an opportunity for additional exposure when audiences like or respond well to the content. It is comparable to a banner that becomes more cost efficient based on positive viewer feedback. The new user interface also greatly enhances the service by delivering advanced analytics and more detailed campaign management tools.” StumbleUpon claims to generate nearly 600 million recommendations per month for its community of almost 11 million members. Related: About a year ago, we interviewed StumbleUpon’s VP of Business Development about advertising on the site.
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StumbleUpon Launches New Advertising System
Tags: Advertising, clement director, digital, director, opportunity, personal interests, Review and Story, since-stumble, wieden kennedy
Posted March 10, 2010 by cgseo under under
Pay-Per-Click Google Books has done it again.
Tags: books, cultural heritage, google-books, interesting facts, italian ministry, opposition, partner development, Review and Story, short-statement, strategic partner
Posted March 10, 2010 by cgseo under under
Pay-Per-Click With the 2010 NCAA Men’s Basketball Tournament starting next week (March 16), it’s no surprise the majority (83%) of fans will watch coverage on television, while 44 percent will go online and 10 percent will use a mobile device, according to a new survey by Unicast. Among those planning to follow the tournament online or on a mobile device, a majority will visit ESPN.com (69%). Other branded popular sports sites fans plan to visit include Yahoo Sports (42%), Fox (24%), CBS (29%), and AOL (17%). More than a quarter of fans following the tournament (26%) will visit NCAA.com, while 17 percent will type in the URL for their favorite team. Fans will also gather information on the tournament via search engines (22%), social networks (18%), or newspaper/magazine sites (20%). “On the heels of the extensive online coverage of the Winter Olympics in Vancouver, the NCAA Men’s Basketball Tournament offers online publishers another premium sporting event that will generate high traffic from consumers looking to follow the tournament outside their living rooms,” said Bryan Hjelm, VP of Marketing for Unicast . “Digital innovations like iPhone apps, online bracket tools and streaming video are bringing basketball fever to a growing online audience of fans. “Sites like ESPN.com and Yahoo! Sports will dominate traffic due to their inherent sports fan user base, which make them prime real estate this month for marketers targeting the typical visitor – men aged 18 to 35.” The most popular online activities for those following March Madness include:
Tags: AOL, march madness, marketing, NCAA, Review and Story, Social Networks, Technology, unicast, vancouver, yahoo
Posted March 10, 2010 by cgseo under under
Pay-Per-Click Two Google executives have again assured onlookers that the company is dealing with the situation in China.
Tags: baidu, chinese, chinese government, continental drift, indicated-today, jerry-dicolo, Nbsp, nicole wong, pins and needles, promises, Review and Story, vice-president
Posted March 10, 2010 by cgseo under under
Pay-Per-Click Nearly all consumers (97%) now use online media when researching products or services locally, according to a new report from BIA/Kelsey and ConStat. Among consumers surveyed, 90 percent use search engines, 48 percent use Internet Yellow Pages, 24 percent use vertical sites, and 42 percent use comparison shopping sites. “The Internet has indeed become an integral part of consumers’ local commercial activity,” said Steve Marshall, director of research, BIA/Kelsey . “The data suggest we’re at an inflection point where the balance of power in local shopping is shifting to online.” The study found on average, consumers are using 7.9 different media sources when shopping for products or services locally, up from 6.5 sources in 2009 and 5.8 in 2008, indicating an increase in audience fragmentation. Additional finding include:
Tags: among-the-best, audience fragmentation, auto service, balance of power, bia/kelsey, different-media, director of research, Kelsey, local-consumers, online media, personal service